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What is Perpetua?

Perpetua delivers advanced growth optimization and reporting solutions tailored for the leading eCommerce enterprises worldwide. Utilizing this platform, brands and sellers can set strategic goals and depend on Perpetua's top-tier, continuous optimization engine for tactical execution. With seamless integrations with major retailers like Amazon, Walmart, Target, Instacart, and Google Ads, brands are positioned to maximize visibility and achieve comprehensive engagement throughout the customer journey. By leveraging Perpetua, you can initiate campaigns that are not only efficient but also driven by performance, while the platform's smart reporting features highlight the essential metrics required to effectively assess the return on your advertising investments. Furthermore, Perpetua equips advertisers with a range of tools that span the entire sales funnel, including access to Amazon DSP (which encompasses OTT, OLV, and dynamic display ads), as well as influencer marketing and editorial content, all achievable with just a few clicks. This streamlined approach ensures that brands can maintain a competitive edge in the ever-evolving eCommerce landscape.

What is Arctavia?

Arctavia serves as a sophisticated platform designed to enhance and automate Amazon Ads, effortlessly linking to your Amazon Ads account via a certified API and enabling continuous campaign supervision, evaluation of various signals, and automatic revisions to bids, keywords, and budgets, all while maintaining full transparency and clarity in every modification. Its Polaris AI effectively translates long-term goals such as revenue, ACOS, and ROAS into actionable daily and weekly plans, merging machine learning with essential safety features like a Safety Guard to prevent detrimental choices and a Second Chance logic that reassesses potentially valuable keywords, thereby protecting profitable elements from unnecessary removal. Moreover, Arctavia presents a KPI dashboard that includes detailed logs, AI-generated insights, an interactive chat assistant, and customizable bidding rules based on time, along with real-time monitoring and verification. This comprehensive approach not only equips teams with automation capabilities but also ensures crucial oversight for optimal performance. Ultimately, the distinctive blend of functionalities not only improves advertising effectiveness but also promotes well-informed decision-making and strategic foresight for long-term success.

Media

Media

Integrations Supported

Amazon
Amazon Ads
8fig
Roundel

Integrations Supported

Amazon
Amazon Ads
Amazon Seller Central

API Availability

API Availability

Has API

Pricing Information

$250 per month

Pricing Information

$66.77 per month
Free Trial Offered?

Supported Platforms

SaaS
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Perpetua Labs

Date Founded

2017

Company Location

United States

Company Website

perpetua.io

Company Facts

Organization Name

Arctavia

Company Location

United States

Company Website

arctaviaos.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Task Management

Amazon Seller Tools

Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Conversion / ROI Tracking
Keyword Tracking / Research
PPC Ads Management

Campaign Management

Channel Management
Multi-Campaign

eCommerce Tools

Not specified

Keyword Research

Not specified

PPC

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking

Professional Services Automation

Portfolio Management

Search Engine Marketing (SEM)

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking

Categories and Features

Amazon Seller Tools

Not specified

PPC

Not specified

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