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What is Perpetua?

Perpetua delivers advanced growth optimization and reporting solutions tailored for the leading eCommerce enterprises worldwide. Utilizing this platform, brands and sellers can set strategic goals and depend on Perpetua's top-tier, continuous optimization engine for tactical execution. With seamless integrations with major retailers like Amazon, Walmart, Target, Instacart, and Google Ads, brands are positioned to maximize visibility and achieve comprehensive engagement throughout the customer journey. By leveraging Perpetua, you can initiate campaigns that are not only efficient but also driven by performance, while the platform's smart reporting features highlight the essential metrics required to effectively assess the return on your advertising investments. Furthermore, Perpetua equips advertisers with a range of tools that span the entire sales funnel, including access to Amazon DSP (which encompasses OTT, OLV, and dynamic display ads), as well as influencer marketing and editorial content, all achievable with just a few clicks. This streamlined approach ensures that brands can maintain a competitive edge in the ever-evolving eCommerce landscape.

What is Hector?

Hector is an innovative advertising technology platform that integrates all your Amazon advertising data into a streamlined and effective system. It features a robust visualization dashboard that brings together information from Amazon, enabling advertisers and brands to evaluate performance based on audience segmentation, category, sub-category, and contributions at the ASIN level with simplicity. The platform also allows users to extract keywords and ASINs from rival listings, search terms, and automated campaigns, which enhances targeting strategies and reduces wasteful ad spending. Utilizing Amazon Marketing Cloud (AMC), Hector offers deep insights into consumer behavior, purchasing patterns, and the effectiveness of campaigns, which aids in the creation of both custom and look-alike audiences to improve conversion rates. In addition, Hector ensures quick access to a self-serve Amazon Demand-Side Platform (DSP) in under 48 hours, enabling brands to effectively engage high-intent shoppers at different stages of their buying journey, whether they are on Amazon or browsing elsewhere. This all-encompassing strategy not only helps advertisers optimize their marketing initiatives but also significantly enhances their ability to meet business goals in a competitive landscape. Moreover, Hector’s user-friendly interface simplifies the complexities of advertising on Amazon, making it accessible for businesses of all sizes.

Media

Media

Integrations Supported

Amazon
Amazon Ads
8fig
Roundel

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Flipkart

API Availability

API Availability

Pricing Information

$250 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Perpetua Labs

Date Founded

2017

Company Location

United States

Company Website

perpetua.io

Company Facts

Organization Name

Hector

Company Location

India

Company Website

hectorai.live/

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Task Management

Amazon Seller Tools

Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Conversion / ROI Tracking
Keyword Tracking / Research
PPC Ads Management

Campaign Management

Channel Management
Multi-Campaign

eCommerce Tools

Not specified

Keyword Research

Not specified

PPC

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking

Professional Services Automation

Portfolio Management

Search Engine Marketing (SEM)

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking

Categories and Features

Ad Optimization

Not specified

Advertising

Not specified

AI Advertising

Not specified

Amazon Seller Tools

Not specified

eCommerce Tools

Not specified

PPC

Not specified

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