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What is PersonaBold?

Grasping the underlying motivations, obstacles, influencers, communication methods, and various other vital elements is crucial for crafting more impactful campaigns, advertisements, content, software, or sales strategies. Organizations that thrive possess a profound understanding of their target audience. To grow your software, technology, or device business, it’s vital to equip both new and experienced sales teams with the right tools and information, which can significantly boost their success in closing deals. Creating sales messages that resonate requires them to be precise, focused, and personalized, achievable only through a deep understanding of the audience. Audience Personas play a crucial role in defining motivations, challenges, communication preferences, and many other essential insights. By catering to the distinct needs and wants of your prospects, you can drastically reduce sales barriers. Additionally, it is important for all members of your organization to have access to your client’s branding resources. Our refined methodologies have transformed into efficient, real-time collaborative practices that encourage clients to participate in the development of their strategic initiatives, ensuring active involvement from everyone. This collaborative method not only boosts creativity but also cultivates a greater sense of ownership among team members, ultimately leading to more successful outcomes. Engaging everyone in this process fosters a unified vision that can propel the organization forward.

What is Marigold Engage+?

To achieve true digital transformation, it is essential that your marketing data is both dependable and actionable, enabling you to engage with customers through personalized experiences that boost customer lifetime value. By delivering tailored interactions, consistent messaging across various channels, and loyalty programs, you can greatly enhance your connections with customers. Marigold Engage+ (formerly Cheetah Digital) provides marketers with the essential tools to expand operations rapidly and meet the evolving needs of modern consumers. As the demand for digital transformation intensifies, developing new capabilities to adapt to changing expectations becomes vital. Marigold Engage+ streamlines this process by offering the integrated technology and services required to build lasting, profitable, and mutually beneficial customer relationships. With our platform, you can identify fresh opportunities, create specific audience segments, and manage data through real-time interaction strategies effectively. Transform your marketing efforts into a vibrant consumer database by designing captivating experiences that successfully convert the unknown into the known, ensuring your business remains competitive in a fast-paced market. Moreover, this strategy not only leads to immediate outcomes but also lays the groundwork for sustainable success and enduring customer loyalty, solidifying your position in the industry. Embracing this innovative approach will empower you to navigate the complexities of consumer behavior with confidence.

Media

Media

Integrations Supported

BlueConic
BlueVenn
Breinify
Brightware
Campaign Genius
DemandTools
Dyspatch
Experian Aperture Data Studio
Fresh Relevance
IRIS Accountancy Suite
Inte Q Genesis
Knak
Marigold Grow
Olo
Persado
T3 CORE
Taxi for Email
ViralSweep
Zuppler
stensul

Integrations Supported

BlueConic
BlueVenn
Breinify
Brightware
Campaign Genius
DemandTools
Dyspatch
Experian Aperture Data Studio
Fresh Relevance
IRIS Accountancy Suite
Inte Q Genesis
Knak
Marigold Grow
Olo
Persado
T3 CORE
Taxi for Email
ViralSweep
Zuppler
stensul

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PersonaBold

Company Location

United States

Company Website

www.insivia.com/sales-strategy-plan-consulting/remote-selling-software/personabold/

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

meetmarigold.com/solution/marigold-engage-plus/

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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