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What is Personas?

Cut your prospecting time in half while achieving exceptional results. By focusing on the distinct personas of your business, you can significantly increase the number of qualified meetings, optimize your prospecting processes, and enhance your revenue generation. Keep your outbound strategy effective and efficient with a precisely targeted lead generation platform that smoothly integrates with your existing sales tools. Acquire only the leads that fit your ideal customer profile by employing criteria such as company size, technology utilization, online presence, and organizational structures. These leads are automatically directed into your customized sales engagement campaigns, allowing you to eliminate tedious tasks that burden your sales team, such as managing spreadsheets, cleaning lists, and deduplicating leads. Personas provides sales representatives with the opportunity to save between 10 to 22 hours each week compared to conventional manual lead selection methods. Experience a cohesive platform tailored for efficient lead management, as Personas maintains two-way synchronization with Salesforce, HubSpot, Outreach, and other essential tools, ensuring your lead data is always up-to-date. It smartly prevents the acquisition of leads already present in your CRM, contributing to a clean and well-organized database. By utilizing this platform, your sales force will be empowered to dedicate more time to selling rather than administrative duties, ultimately fostering increased success and productivity. Additionally, this enhanced focus on sales activities will further elevate your team's performance and drive impressive growth for your business.

What is Breadcrumbs.io?

Transform the scattered information within your organization into insightful analytics with Breadcrumbs, equipping your revenue team with intelligence that drives action. If you aim to provide your sales team with leads that have a high potential for conversion, Breadcrumbs is the perfect fit. Effortlessly evaluate your data, select attributes that hold significance, and build models that factor in Recency and Frequency, facilitating ongoing testing and refinement. Tired of wading through an overwhelming number of ambiguous MQLs in search of valuable leads? Quickly gain insights and prioritize the prospects most likely to convert through dependable dynamic scoring. Scoring has often been a hindrance in your workflow, but Breadcrumbs allows you to implement human-centric contact scoring to develop models in just minutes. It’s crucial to acknowledge that not every visitor to your site is poised to make a purchase, and merely downloading an E-book doesn’t ensure conversion. By harnessing Breadcrumbs, you can fuel your revenue strategy with authentic buyers rather than mere browsers, leading to a significant increase in sales. This forward-thinking method not only simplifies your lead qualification process but also boosts the overall effectiveness of your sales approach. Ultimately, investing in Breadcrumbs can transform how your team approaches leads, making your sales efforts more strategic and fruitful.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Marketo
ActiveCampaign
AdRoll
Facebook
HubSpot Marketing Hub
HubSpot Sales Hub
LinkedIn
Mailchimp
Mixmax
Outreach
Pendo
PersistIQ
Pipedrive
Salesforce
Salesloft
Yesware
Zapier

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Marketo
ActiveCampaign
AdRoll
Facebook
HubSpot Marketing Hub
HubSpot Sales Hub
LinkedIn
Mailchimp
Mixmax
Outreach
Pendo
PersistIQ
Pipedrive
Salesforce
Salesloft
Yesware
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Personas

Date Founded

2014

Company Location

United States

Company Website

www.gopersonas.com

Company Facts

Organization Name

Breadcrumbs.io

Date Founded

2020

Company Location

United States

Company Website

breadcrumbs.io

Categories and Features

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

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