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What is Placer.ai?

Gain exceptional understanding of consumer movement behaviors that can enhance your business strategies. Compare your performance with that of local and distant rivals in the market. With data covering more than 13 million locations and businesses across the United States, you can analyze visitor patterns and customer interactions in any retail sector. Track visitor numbers by hour, day, and month while uncovering geographical information about where customers come from and where they are headed. Discover the demographic characteristics, interests, and buying intentions of your target audience. Pinpoint crucial areas that foster real economic activity and evaluate customer loyalty trends as well as evolving consumer preferences. Moreover, explore how significant events impact your business environment. This thorough analysis equips you with the knowledge necessary to make well-informed strategic choices, ultimately positioning your business for success in a competitive landscape. By leveraging these insights, you can enhance your operational efficiency and better meet the needs of your customers.

What is PlaceIQ?

Expertly delivered location intelligence sets us apart. A decade ago, PlaceIQ emerged as a pioneer in location intelligence, specifically within the realms of marketing and media. Today, we proudly hold the title of the leading data and technology firm, enabling businesses to leverage location-based insights for improved audience engagement and comprehension. By harnessing location data, organizations can implement targeted audience strategies that produce significant, measurable results. Additionally, tracking foot traffic trends allows for a deeper analysis of what drives actual visits to various locations. By examining movement patterns, businesses can uncover valuable market insights that facilitate well-informed decision-making. Subscribe to our data licensing service to access premium location data, ensuring your organization stays ahead of the competition in the industry. With our extensive resources at your disposal, you are empowered to make data-driven decisions that significantly enhance your overall marketing effectiveness while adapting to an ever-evolving marketplace. Ultimately, our commitment to innovation continues to shape the future of location intelligence.

Media

Media

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MapZot.AI
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MapZot.AI
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Placer Labs

Date Founded

2013

Company Location

United States

Company Website

www.placer.ai/

Company Facts

Organization Name

Precisely

Date Founded

1968

Company Location

United States

Company Website

www.placeiq.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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