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Playable is a leading gamification platform built to empower marketers at enterprise scale by converting customer engagement into tangible business results. It enables brands to design and deploy captivating interactive experiences that enhance brand recall, deepen customer loyalty, and stimulate advocacy through immersive gameplay. The platform excels at gathering zero-party data in a transparent, compliant manner, fueling highly personalized marketing campaigns and informed decision-making. Marketers can leverage Playable to boost conversion rates, optimize marketing budgets, and amplify the effectiveness of campaigns across paid, owned, and earned media. With an average engagement duration of over a minute and a nearly 25% click-through rate, Playable campaigns consistently outperform standard digital marketing efforts. The platform features a comprehensive library of games spanning luck, knowledge, and skill categories, allowing tailored experiences to meet varied marketing objectives. Trusted by over 650 global brands such as Virgin Red, Carlsberg, and Costcutter, Playable demonstrates proven success through case studies showing doubled redemption rates and record-low acquisition costs. Its enterprise-grade security, compliance with ISO 27001 and GDPR, and data privacy commitment offer marketers peace of mind. By blending creative gamification with actionable analytics, Playable transforms fleeting brand moments into lasting impact and measurable ROI. The platform’s ease of integration and support ensures rapid deployment and ongoing campaign optimization.
What is 3radical Voco?
Create a diverse range of interactive experiences that engage your audience by enabling them to select and customize various digital components through Voco’s cutting-edge ‘Audience Engagement Console,’ designed to address multiple business challenges. Each personalized element can represent an action for your audience, such as navigating to a specific webpage, completing a survey, or joining a branded game, alongside a reward they can receive upon successful completion of those tasks. These tailored experiences aim to promote consent and streamline data collection while ensuring a fair value exchange for customers, resulting in unparalleled levels of engagement, insightful consumer data, repeat participation, and data accuracy. By building trust through permission, organizations can enhance data sharing practices and cultivate long-lasting connections. This approach significantly increases the chances of customers progressing through the conversion funnel, allowing businesses to motivate them to take targeted actions with greater efficiency. Ultimately, guiding your audience as they discover and engage with your organization’s offerings creates a smooth and fulfilling experience throughout their entire journey, enriching both the customer and the brand. By prioritizing user engagement, you not only elevate the customer experience but also pave the way for a more sustainable relationship in the future.
Integrations Supported
Emarsys
Mailchimp
Salesforce Marketing Cloud
ActiveCampaign
Apsis One
Bloomreach
Google Analytics
Inxmail
Jive
Klaviyo
Integrations Supported
Emarsys
Mailchimp
Salesforce Marketing Cloud
ActiveCampaign
Apsis One
Bloomreach
Google Analytics
Inxmail
Jive
Klaviyo
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Playable
Date Founded
2017
Company Location
Denmark
Company Website
playable.com
Company Facts
Organization Name
3radical
Date Founded
2012
Company Location
United Kingdom
Company Website
3radical.com/platform/
Categories and Features
Gamification
Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management
Categories and Features
Audience Response
Commenting / Notes
Data Analysis Tools
Feedback Collection
Gamification
Live Results Tracking
Moderation
Offline Response Collection
PowerPoint Integration
Q & A
SMS Polling / Voting
Gamification
Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management