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What is Playable?

Playable is a leading gamification platform built to empower marketers at enterprise scale by converting customer engagement into tangible business results. It enables brands to design and deploy captivating interactive experiences that enhance brand recall, deepen customer loyalty, and stimulate advocacy through immersive gameplay. The platform excels at gathering zero-party data in a transparent, compliant manner, fueling highly personalized marketing campaigns and informed decision-making. Marketers can leverage Playable to boost conversion rates, optimize marketing budgets, and amplify the effectiveness of campaigns across paid, owned, and earned media. With an average engagement duration of over a minute and a nearly 25% click-through rate, Playable campaigns consistently outperform standard digital marketing efforts. The platform features a comprehensive library of games spanning luck, knowledge, and skill categories, allowing tailored experiences to meet varied marketing objectives. Trusted by over 650 global brands such as Virgin Red, Carlsberg, and Costcutter, Playable demonstrates proven success through case studies showing doubled redemption rates and record-low acquisition costs. Its enterprise-grade security, compliance with ISO 27001 and GDPR, and data privacy commitment offer marketers peace of mind. By blending creative gamification with actionable analytics, Playable transforms fleeting brand moments into lasting impact and measurable ROI. The platform’s ease of integration and support ensures rapid deployment and ongoing campaign optimization.

What is Interacty?

Engaging your audience through interactive content motivates them to take part actively, as opposed to merely consuming passive content that they can simply read or watch. This type of interactive material can encompass various formats such as quizzes, slideshows, timelines, interactive maps, and even mini-games. Your audience will likely be captivated and intrigued by the innovative mechanics and eye-catching designs you employ. By effectively aligning customers with suitable products, you can enhance conversion rates and guide them seamlessly into your sales funnel. Additionally, it's beneficial to categorize your audience based on their interaction habits. With detailed analytics, you can monitor performance closely. Notably, interactive content is known to produce four times more pageviews compared to traditional static content, even though passive content tends to convert twice as effectively as its interactive counterpart. Utilizing tools like personality quizzes can assist clients in selecting the most appropriate products, allow for audience segmentation, and enable the collection of valuable data. Ultimately, the strategic use of interactive content not only boosts engagement but also enhances the overall user experience.

Media

Media

Integrations Supported

Mailchimp
Adversus Dialer
Airship
Apsis One
Bloomreach
Campaign Monitor
ClickDimensions
Drip
Google Tag Manager
Inxmail
Klaviyo
Omnisend
Rule
SAP Commerce Cloud
Salesforce Marketing Cloud
Salesforce Service Cloud
Selligent
Spotler
Ubivox
dotdigital Engagement Cloud

Integrations Supported

Mailchimp
Adversus Dialer
Airship
Apsis One
Bloomreach
Campaign Monitor
ClickDimensions
Drip
Google Tag Manager
Inxmail
Klaviyo
Omnisend
Rule
SAP Commerce Cloud
Salesforce Marketing Cloud
Salesforce Service Cloud
Selligent
Spotler
Ubivox
dotdigital Engagement Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$7 per month (for individuals)
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Playable

Date Founded

2017

Company Location

Denmark

Company Website

playable.com

Company Facts

Organization Name

Interacty

Date Founded

2020

Company Location

Latvia

Company Website

interacty.me/

Categories and Features

Gamification

Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Categories and Features

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Gamification

Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

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