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What is Playwire?

The landscape of digital advertising is both complex and demanding, primarily due to the swift advancements in advertising technologies along with the increasing expectations from clients. This intricate environment can create significant challenges for publishers, who are tasked with the dual responsibility of effective ad management and providing high-quality content for their audiences. Thankfully, our all-encompassing monetization platform, RAMP®, offers publishers a reliable support system. Playwire’s integrated solution covers the full spectrum of the advertising ecosystem, guaranteeing that publisher revenues are maximized while yield operations, direct sales, and creative teams diligently work in their favor. Imagine managing video, display, and data advertising through a unified channel; Playwire transforms this vision into a reality. With just a simple addition of a code snippet, you can effortlessly monetize your website across different devices and operating systems. Our platform allows multiple ad exchanges to compete for your available inventory at the same time, resulting in faster ad load times, improved CPMs, and better fill rates. Furthermore, you can easily host, encode, manage, and publish your video content while taking advantage of powerful analytics that help inform your strategic decisions. Ultimately, Playwire alleviates the complexities associated with digital advertising, enabling you to prioritize what matters most—captivating your audience and expanding your business reach. As a result, you can navigate this fast-paced environment with confidence and clarity.

What is Big Button?

Big Button is proud to be recognized among the Top 50 strategic video agencies in the UK, dedicated to producing powerful video content for businesses across three key sectors: IT and Technology, Engineering and Rail, and Financial and Professional Services. Our methodology is distinguished by its creativity and award-winning quality, yet it is also carefully designed to achieve clear, measurable results that support your business objectives, since video without a clear purpose is simply a missed opportunity. We emphasize the importance of strategy, creativity, and a strong return on investment, ensuring our clients understand the value of these components. By highlighting innovation, offering thought leadership, or telling engaging customer stories, we help potential clients evaluate your products and services effectively. Discover how we harness the power of video to deliver measurable results specifically within the IT and Technology sector. Our range of expertise includes product demonstrations, knowledge transfer initiatives, thought leadership projects, health and safety compliance communications, and public awareness campaigns, enabling us to skillfully tackle the unique challenges of this industry and provide customized solutions. In the end, our unwavering dedication to quality guarantees that we not only fulfill but surpass the expectations of our clients every time. We believe that every project is an opportunity to create something exceptional that drives success.

Media

Media

Integrations Supported

Admiral
Mediavine
Raptive

Integrations Supported

OpenEduCat

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Playwire

Date Founded

2007

Company Location

United States

Company Website

www.playwire.com

Company Facts

Organization Name

Big Button Media

Date Founded

2001

Company Location

United Kingdom

Company Website

www.bigbutton.tv/

Categories and Features

Ad Server

Not specified

App Monetization

Not specified

Revenue Intelligence

Not specified

Video

Not specified

Video Advertising

Not specified

Categories and Features

Video

Not specified

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