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What is Playwire?

The landscape of digital advertising is both complex and demanding, primarily due to the swift advancements in advertising technologies along with the increasing expectations from clients. This intricate environment can create significant challenges for publishers, who are tasked with the dual responsibility of effective ad management and providing high-quality content for their audiences. Thankfully, our all-encompassing monetization platform, RAMP®, offers publishers a reliable support system. Playwire’s integrated solution covers the full spectrum of the advertising ecosystem, guaranteeing that publisher revenues are maximized while yield operations, direct sales, and creative teams diligently work in their favor. Imagine managing video, display, and data advertising through a unified channel; Playwire transforms this vision into a reality. With just a simple addition of a code snippet, you can effortlessly monetize your website across different devices and operating systems. Our platform allows multiple ad exchanges to compete for your available inventory at the same time, resulting in faster ad load times, improved CPMs, and better fill rates. Furthermore, you can easily host, encode, manage, and publish your video content while taking advantage of powerful analytics that help inform your strategic decisions. Ultimately, Playwire alleviates the complexities associated with digital advertising, enabling you to prioritize what matters most—captivating your audience and expanding your business reach. As a result, you can navigate this fast-paced environment with confidence and clarity.

What is Big Button?

Big Button is proud to be recognized among the Top 50 strategic video agencies in the UK, dedicated to producing powerful video content for businesses across three key sectors: IT and Technology, Engineering and Rail, and Financial and Professional Services. Our methodology is distinguished by its creativity and award-winning quality, yet it is also carefully designed to achieve clear, measurable results that support your business objectives, since video without a clear purpose is simply a missed opportunity. We emphasize the importance of strategy, creativity, and a strong return on investment, ensuring our clients understand the value of these components. By highlighting innovation, offering thought leadership, or telling engaging customer stories, we help potential clients evaluate your products and services effectively. Discover how we harness the power of video to deliver measurable results specifically within the IT and Technology sector. Our range of expertise includes product demonstrations, knowledge transfer initiatives, thought leadership projects, health and safety compliance communications, and public awareness campaigns, enabling us to skillfully tackle the unique challenges of this industry and provide customized solutions. In the end, our unwavering dedication to quality guarantees that we not only fulfill but surpass the expectations of our clients every time. We believe that every project is an opportunity to create something exceptional that drives success.

Media

Media

Integrations Supported

Admiral
Mediavine
OpenEduCat
Raptive

Integrations Supported

Admiral
Mediavine
OpenEduCat
Raptive

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Playwire

Date Founded

2007

Company Location

United States

Company Website

www.playwire.com

Company Facts

Organization Name

Big Button Media

Date Founded

2001

Company Location

United Kingdom

Company Website

www.bigbutton.tv/

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Revenue Intelligence

Actionable Insights
Alerts / Notifications
CRM Interactions
Call Scoring
Conversation Intelligence
Dashboard
Email/Message Interactions
Market Intelligence
Phone Call Interactions
Pipeline Visibility
Sales Coaching
Video Call Interactions

Video

Analytics
Brand Overlay
Bulk Uploading
Closed Captions
Mobile Screen Support
Privacy Options
Social Sharing
Video Looping
Video Streaming

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video

Analytics
Brand Overlay
Bulk Uploading
Closed Captions
Mobile Screen Support
Privacy Options
Social Sharing
Video Looping
Video Streaming

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