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What is PlotProjects?

Founded in 2011, PlotProjects has achieved remarkable success, earning recognition from The Wall Street Journal as one of Europe’s most promising startups in 2013. Today, we stand as the leading global provider of location marketing solutions for app-based companies. Our innovative technology enhances the customer journey by providing a contextual layer that captures micro-moments at every interaction, whether online or offline. Brands and publishers utilize our technology to gain valuable location insights, link both online and offline store visits, retarget audiences, and engage consumers with personalized messages that are contextually relevant. We offer a comprehensive geofencing SDK compatible with both iOS and Android, designed for effortless installation and use. This SDK seamlessly integrates with your entire digital ecosystem, connecting your app with customer data, marketing automation tools, and behavioral analytics platforms. Since its inception, our SDK has set the standard in geofencing, location intelligence, and marketing automation, continually evolving to meet the needs of our clients. Our commitment to innovation ensures that businesses can effectively leverage location-based marketing strategies to drive engagement and increase customer loyalty.

What is Gimbal by Infillion?

Gimbal functions as a powerful location intelligence platform that enhances applications by integrating the importance of geographic context, thus supporting omnichannel marketing, operational effectiveness, and commerce through a sophisticated geofencing and proximity-aware location system designed with a keen emphasis on user privacy. Its comprehensive SDK, tailored for enterprise applications, efficiently collects and analyzes location data from various active and passive sources while ensuring minimal battery consumption, enabling the detection of location signals even when the app is not in the foreground or is inactive. Moreover, Gimbal offers a cloud-based management interface that allows users to create and manage geofences and points of interest (POIs), providing the flexibility to design custom radial or polygonal geofences or to choose from an extensive library of verified POIs that include millions of locations across diverse industries. The platform's push marketing capabilities are specifically designed to send location-based notifications to app users, thereby enhancing engagement through personalized messages that correspond with particular locations and times, which ultimately boosts user interaction during key moments. By harnessing these diverse features, Gimbal establishes itself as an indispensable resource for businesses aiming to refine their strategies in location-based marketing while also prioritizing user privacy and experience. As a result, it fosters a dynamic environment where businesses can effectively connect with their audience in meaningful ways.

Media

Media

Integrations Supported

Airship
mParticle
CleverTap
Leanplum
Marigold Engage
Mixpanel
OneSignal
SafeGraph
TargetEveryOne
Unacast

Integrations Supported

Airship
mParticle
Ad Reform
Adobe Marketing Cloud
Alkami Digital Banking Platform
Amazon S3
Kochava
React Native
Rover
Salesforce Agentforce Marketing
Venuetize
Yext

API Availability

Has API

API Availability

Pricing Information

$100 per month
Free version available and custom pricing options for small business and enterprise.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

PlotProjects

Date Founded

2011

Company Location

Netherlands

Company Website

www.plotprojects.com

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/software/gimbal/

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Geofencing

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Personalization
Push Notifications
Reporting / Analytics

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Geo Targeting
Mobile Notifications
Notification Scheduling

Categories and Features

Location Intelligence

Not specified

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