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What is PlotProjects?

Founded in 2011, PlotProjects has achieved remarkable success, earning recognition from The Wall Street Journal as one of Europe’s most promising startups in 2013. Today, we stand as the leading global provider of location marketing solutions for app-based companies. Our innovative technology enhances the customer journey by providing a contextual layer that captures micro-moments at every interaction, whether online or offline. Brands and publishers utilize our technology to gain valuable location insights, link both online and offline store visits, retarget audiences, and engage consumers with personalized messages that are contextually relevant. We offer a comprehensive geofencing SDK compatible with both iOS and Android, designed for effortless installation and use. This SDK seamlessly integrates with your entire digital ecosystem, connecting your app with customer data, marketing automation tools, and behavioral analytics platforms. Since its inception, our SDK has set the standard in geofencing, location intelligence, and marketing automation, continually evolving to meet the needs of our clients. Our commitment to innovation ensures that businesses can effectively leverage location-based marketing strategies to drive engagement and increase customer loyalty.

What is Gini by MyTraffic?

Stop presuming where to establish, invest, or expand your enterprise. Gini, created by MyTraffic, acts as your AI-powered ally in location intelligence, specifically designed for experts in retail, real estate, and commercial strategy who need rapid and precise insights. Gini analyzes the distinctive attributes of any physical location across Europe, compiling essential data such as footfall trends, visitor demographics, trade area evaluations, competitor assessments, vehicle traffic patterns, and catchment area visualizations, thereby offering clear guidance for your next moves—without requiring advanced data science expertise. Utilize Gini by MyTraffic for: - Footfall and traffic analysis: uncover the number of people who pass, enter, or stay at any location throughout Europe. - Visitor profiling: understand the socio-demographic details, behaviors, and origins of your visitors. - Catchment area mapping: visualize the geographical scope and competitive environment of any specific site. - Market benchmarking: compare and evaluate different streets, shopping centers, or retail districts across Europe. - Site selection: conduct comprehensive assessments of potential locations before making any commitments. With Gini, you are empowered to make decisions based on solid data, ensuring your business thrives in a competitive landscape. This innovative tool not only simplifies the decision-making process but also enhances your strategic planning efforts.

Media

Media

No images available

Integrations Supported

Airship
CleverTap
Leanplum
Marigold Engage
Mixpanel
OneSignal
SafeGraph
Segment
Shopgate
TargetEveryOne
Unacast
dotdigital Engagement Cloud
mParticle

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$100 per month
Free version available and custom pricing options for small business and enterprise.
Free Version
Free Trial Offered?

Pricing Information

Free
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

PlotProjects

Date Founded

2011

Company Location

Netherlands

Company Website

www.plotprojects.com

Company Facts

Organization Name

MyTraffic

Date Founded

2016

Company Location

France

Company Website

mytraffic.io

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Geofencing

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Personalization
Push Notifications
Reporting / Analytics

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Geo Targeting
Mobile Notifications
Notification Scheduling

Categories and Features

Foot Traffic Data

Not specified

Location Intelligence

Not specified

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