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What is PlotProjects?

Founded in 2011, PlotProjects has achieved remarkable success, earning recognition from The Wall Street Journal as one of Europe’s most promising startups in 2013. Today, we stand as the leading global provider of location marketing solutions for app-based companies. Our innovative technology enhances the customer journey by providing a contextual layer that captures micro-moments at every interaction, whether online or offline. Brands and publishers utilize our technology to gain valuable location insights, link both online and offline store visits, retarget audiences, and engage consumers with personalized messages that are contextually relevant. We offer a comprehensive geofencing SDK compatible with both iOS and Android, designed for effortless installation and use. This SDK seamlessly integrates with your entire digital ecosystem, connecting your app with customer data, marketing automation tools, and behavioral analytics platforms. Since its inception, our SDK has set the standard in geofencing, location intelligence, and marketing automation, continually evolving to meet the needs of our clients. Our commitment to innovation ensures that businesses can effectively leverage location-based marketing strategies to drive engagement and increase customer loyalty.

What is Netmera?

Netmera streamlines the monitoring of customer engagement and the analysis of activities occurring on your website or mobile application over time. By adeptly segmenting and addressing your audience in real-time, you can engage them with the most pertinent messages. The platform allows you to classify both current and potential customer groups into smaller segments that exhibit similar traits, based on demographic information, purchasing habits, and user interactions within your applications and websites. With Netmera, you can build detailed user profiles by merging data from various sources, including your apps, websites, CRM systems, and both first-party and third-party data. This tool makes it possible to filter and reach millions of users based on specific profile characteristics—like gender, name, occupation, city, and language—effortlessly and in mere seconds. Additionally, the provision of SDKs and open APIs significantly improves the ability to create and manage comprehensive user profiles, ensuring that your marketing strategies remain both effective and efficient. Consequently, you can refine your approaches using real-time data insights, which ultimately enhances customer satisfaction and engagement while fostering long-term loyalty. By leveraging these capabilities, businesses can better understand and respond to their customers' needs.

Media

Media

Integrations Supported

Airship
CleverTap
Leanplum
Marigold Engage
Mixpanel
OneSignal
SafeGraph
Segment
Shopgate
TargetEveryOne
Unacast
dotdigital Engagement Cloud
mParticle

Integrations Supported

Airship
CleverTap
Leanplum
Marigold Engage
Mixpanel
OneSignal
SafeGraph
Segment
Shopgate
TargetEveryOne
Unacast
dotdigital Engagement Cloud
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

$100 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlotProjects

Date Founded

2011

Company Location

Netherlands

Company Website

www.plotprojects.com

Company Facts

Organization Name

Netmera

Date Founded

2015

Company Location

United Kingdom

Company Website

www.netmera.com

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

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