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What is Ploy?

Ploy is an innovative marketing platform powered by artificial intelligence that transforms your website into a thriving growth engine by continuously monitoring, refining, enhancing, and exploiting opportunities within web development, growth strategies, and advertising initiatives. It carefully tracks your website along with those of your competitors, monitoring changes in rankings, traffic, content gaps, declines in conversion rates, and technical issues, utilizing specialized agents that create content, solve problems, conduct experiments, and identify the most advantageous next steps. Ploy Web is dedicated to building and improving websites, landing pages, SEO-focused content, and overall on-page effectiveness; Ploy Grow is centered on recognizing site visitors, assessing their intent, automating personalized outreach, and connecting signals to customer relationship management systems; while Ploy Ads focuses on designing advertising campaigns, analyzing ad intelligence, and monitoring performance metrics from impressions to total revenue. Furthermore, the AI Agent is equipped to produce web pages, write marketing copy, perform thorough research, generate visual content, analyze data trends, and oversee an entire website through conversational interfaces. A dynamic design system guarantees that all pages adhere to the brand's colors, typography, and layout, greatly enhancing the user experience. With its extensive capabilities, Ploy emerges as an essential tool for businesses striving to effectively optimize their online presence and achieve measurable growth. Additionally, the platform's ability to adapt to ever-changing market conditions ensures that users remain competitive in a rapidly evolving digital landscape.

What is Act-On?

Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.

Media

Media

Integrations Supported

Attio
Dropbox
Google Analytics
Mailchimp
Supabase

Integrations Supported

Alumio
Autoklose
Clerk.io
Dataddo
Datameer
Facebook
FreeAgent CRM
Gravity Forms
LinkedIn
ON24
Salesforce
Sign In Scheduling
SurveyMonkey
Titan CMS
Visual Visitor

API Availability

API Availability

Pricing Information

$50 per month
Free Version

Pricing Information

$900.00/month
Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users).
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ploy

Company Location

United States

Company Website

ploy.ai/

Company Facts

Organization Name

Act-On Software

Date Founded

2008

Company Location

United States

Company Website

www.act-on.com

Categories and Features

Categories and Features

AI Marketing

Not specified

AI Marketing Agents

Not specified

eCommerce Marketing

Not specified

Email Marketing

Not specified

Email Template Design

Not specified

Employee Advocacy

Not specified

Landing Page

Not specified

Lead Generation

Not specified

Lead Scoring

Not specified

Marketing Analytics

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

Not specified

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