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What is PlutoBa?

PlutoBa is a sophisticated platform that harnesses the power of artificial intelligence to assess influencers on behalf of direct-to-consumer brands and agencies. Users can simply input a creator's handle from platforms like TikTok, Instagram, or YouTube to obtain a Partnership Score that ranges from 0 to 100, derived from an evaluation of seven critical metrics including the identification of fake followers, brand safety assessment, engagement quality, comment authenticity, view consistency, audience authenticity, and overall content excellence. Through its Deep Assessments feature, the platform employs AI technology to analyze 100 posts and 300 comments, pinpointing potential financial risks prior to any monetary investments. Furthermore, the rate benchmarking tool allows for a comparison of creator pricing against 536 validated data points spanning various tiers, platforms, niches, and audience characteristics. In addition to these features, PlutoBa provides a Creator CRM and campaign management tools, which include AI-generated outreach messages customized based on the creators' genuine content. Subscriptions start at $69 per month, and new users can enjoy a free 7-day trial without the requirement of providing credit card details. With its robust array of tools and insights, PlutoBa empowers brands to make well-informed decisions when selecting their influencer partnerships, thereby enhancing the likelihood of successful collaborations. This innovative approach represents a significant evolution in how brands engage with social media influencers.

What is Cheerful AI?

Cheerful is an innovative digital platform tailored for influencer marketing, serving brands, ecommerce teams, and agencies alike. It leverages an AI-powered agent to assist in discovering creators on major social media channels such as Instagram, TikTok, and YouTube, while also simplifying creator outreach through email and direct messaging on Instagram. In addition, it enables teams to manage follow-ups, respond to questions, and engage in negotiations with ease. Users can review or approve communication and deal terms, while also overseeing campaign discussions and coordinating product gifts through Shopify or WooCommerce, including managing shipping details and creating custom discount codes for creators. Cheerful excels in identifying creator posts and stories, tracking campaign performance, and producing reports on engagement and sales associated with discount codes. Moreover, users can clearly define campaign objectives in simple terms and set up approval workflows for automated tasks. By combining creator discovery, communication, gifting, and performance analytics into a unified campaign workflow, the platform significantly boosts collaboration and productivity within teams. Ultimately, Cheerful's mission is to streamline the influencer marketing experience, rendering it more straightforward and effective for everyone involved in the process. This innovative approach not only saves time but also enhances the overall effectiveness of influencer campaigns.

Media

Media

No images available

Integrations Supported

Integrations Supported

Instagram
Model Context Protocol (MCP)
Shopify
TikTok
WooCommerce
YouTube

API Availability

API Availability

Pricing Information

$69/month
Free Trial Offered?

Pricing Information

$350/month
Plans start at $350 per month. The listed starting price is for a recurring subscription.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

PlutoBa

Date Founded

2025

Company Location

United Kingdom

Company Website

plutoba.com

Company Facts

Organization Name

Nuts and Bolts AI, Inc. (Cheerful AI)

Company Location

United States

Company Website

www.cheerful.ai

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

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