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What is PlutoBa?

PlutoBa is a sophisticated platform that harnesses the power of artificial intelligence to assess influencers on behalf of direct-to-consumer brands and agencies. Users can simply input a creator's handle from platforms like TikTok, Instagram, or YouTube to obtain a Partnership Score that ranges from 0 to 100, derived from an evaluation of seven critical metrics including the identification of fake followers, brand safety assessment, engagement quality, comment authenticity, view consistency, audience authenticity, and overall content excellence. Through its Deep Assessments feature, the platform employs AI technology to analyze 100 posts and 300 comments, pinpointing potential financial risks prior to any monetary investments. Furthermore, the rate benchmarking tool allows for a comparison of creator pricing against 536 validated data points spanning various tiers, platforms, niches, and audience characteristics. In addition to these features, PlutoBa provides a Creator CRM and campaign management tools, which include AI-generated outreach messages customized based on the creators' genuine content. Subscriptions start at $69 per month, and new users can enjoy a free 7-day trial without the requirement of providing credit card details. With its robust array of tools and insights, PlutoBa empowers brands to make well-informed decisions when selecting their influencer partnerships, thereby enhancing the likelihood of successful collaborations. This innovative approach represents a significant evolution in how brands engage with social media influencers.

What is Creally?

Creally revolutionizes the influencer marketing landscape by simplifying the journey from creator discovery to contract finalization. By utilizing a theme-based search approach, it enables the identification of creators who align with specific content topics rather than just relying on keywords, thereby improving the relevance of matches and boosting engagement rates. The platform incorporates a unique Creally Score that assesses creators based on contextual relevance, authenticity, and safety for the brand, and it continuously learns from past partnerships to refine its future recommendations. Moreover, the Performance Score benchmarking allows for a comparative analysis of creators within the same niche, employing metrics like view-to-follower ratios and posting consistency to provide insights. An AI Agent takes charge of automating outreach, audience verification, and negotiation tasks, which empowers teams to broaden their partnerships without needing to hire additional personnel. With a wide array of filtering options based on geography, language, gender, and estimated age group, brands can find the perfect match for their specific needs. The platform also integrates negative keyword filtering to exclude creators associated with sensitive topics, thereby safeguarding brand integrity and reputation. This extensive automation not only conserves valuable time but also significantly boosts the overall effectiveness of influencer marketing initiatives, ultimately leading to more impactful collaborations.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlutoBa

Date Founded

2025

Company Location

United Kingdom

Company Website

plutoba.com

Company Facts

Organization Name

Creally

Date Founded

2025

Company Location

United States

Company Website

creally.io

Categories and Features

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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