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What is PlutoBa?

PlutoBa is a sophisticated platform that harnesses the power of artificial intelligence to assess influencers on behalf of direct-to-consumer brands and agencies. Users can simply input a creator's handle from platforms like TikTok, Instagram, or YouTube to obtain a Partnership Score that ranges from 0 to 100, derived from an evaluation of seven critical metrics including the identification of fake followers, brand safety assessment, engagement quality, comment authenticity, view consistency, audience authenticity, and overall content excellence. Through its Deep Assessments feature, the platform employs AI technology to analyze 100 posts and 300 comments, pinpointing potential financial risks prior to any monetary investments. Furthermore, the rate benchmarking tool allows for a comparison of creator pricing against 536 validated data points spanning various tiers, platforms, niches, and audience characteristics. In addition to these features, PlutoBa provides a Creator CRM and campaign management tools, which include AI-generated outreach messages customized based on the creators' genuine content. Subscriptions start at $69 per month, and new users can enjoy a free 7-day trial without the requirement of providing credit card details. With its robust array of tools and insights, PlutoBa empowers brands to make well-informed decisions when selecting their influencer partnerships, thereby enhancing the likelihood of successful collaborations. This innovative approach represents a significant evolution in how brands engage with social media influencers.

What is Dogfluence?

Dogfluence is an innovative influencer marketing platform specifically designed to connect pet brands with canine influencers, often called "dogfluencers," on popular social media channels like Instagram, TikTok, YouTube, and Facebook. The platform boasts a meticulously curated network of verified dog accounts that have opted in to be part of the community, enabling brands to filter potential partners based on various criteria such as size, age, breed, and engagement metrics, thus allowing them to launch impactful campaigns within a matter of minutes while forming authentic and enthusiastic collaborations. Brands can choose to either browse and directly book dog influencers or create campaigns that invite influencers to show their interest, all while benefiting from a seamless payment process managed through escrow to ensure that the quality of content meets expectations before it is published. Furthermore, Dogfluence includes a robust content management hub for the organization and downloading of user-generated content, offers real-time analytics to track engagement and return on investment effectively, and utilizes AI-driven tools to facilitate influencer matching, campaign setup, content management, and the creation of influencer briefs. Consequently, Dogfluence not only enhances the marketing strategies of pet brands but also nurtures genuine connections with audiences who share a passion for dogs, ultimately creating a vibrant community for both brands and dog enthusiasts. The platform's user-friendly interface and comprehensive features make it an indispensable tool for any pet brand looking to thrive in the digital landscape.

Media

Media

Integrations Supported

Facebook
Instagram
TikTok
YouTube

Integrations Supported

Facebook
Instagram
TikTok
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Trial Offered?
Free Version

Pricing Information

$59 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlutoBa

Date Founded

2025

Company Location

United Kingdom

Company Website

plutoba.com

Company Facts

Organization Name

Dogfluence

Company Location

United States

Company Website

dogfluence.com

Categories and Features

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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