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What is PlutoBa?

PlutoBa is a sophisticated platform that harnesses the power of artificial intelligence to assess influencers on behalf of direct-to-consumer brands and agencies. Users can simply input a creator's handle from platforms like TikTok, Instagram, or YouTube to obtain a Partnership Score that ranges from 0 to 100, derived from an evaluation of seven critical metrics including the identification of fake followers, brand safety assessment, engagement quality, comment authenticity, view consistency, audience authenticity, and overall content excellence. Through its Deep Assessments feature, the platform employs AI technology to analyze 100 posts and 300 comments, pinpointing potential financial risks prior to any monetary investments. Furthermore, the rate benchmarking tool allows for a comparison of creator pricing against 536 validated data points spanning various tiers, platforms, niches, and audience characteristics. In addition to these features, PlutoBa provides a Creator CRM and campaign management tools, which include AI-generated outreach messages customized based on the creators' genuine content. Subscriptions start at $69 per month, and new users can enjoy a free 7-day trial without the requirement of providing credit card details. With its robust array of tools and insights, PlutoBa empowers brands to make well-informed decisions when selecting their influencer partnerships, thereby enhancing the likelihood of successful collaborations. This innovative approach represents a significant evolution in how brands engage with social media influencers.

What is EasyKOL?

EasyKOL is an AI-driven influencer marketing platform built to help brands manage influencer discovery, analysis, and outreach efficiently. The platform allows businesses to search for creators across multiple social media platforms including Instagram, TikTok, YouTube, LinkedIn, Twitch, and Threads. Its advanced search engine uses AI to identify relevant influencers based on niche, audience demographics, and engagement performance. EasyKOL also offers a lookalike discovery feature that helps marketers find creators similar to successful influencers. The platform provides in-depth creator analytics, including audience insights, engagement rates, and performance metrics. A built-in fake follower detection tool helps brands verify audience authenticity and avoid collaborations with low-quality influencers. EasyKOL also includes influencer CRM features that allow teams to organize creator lists, tag influencers, and manage campaign collaborations. Businesses can reach out to influencers using integrated email outreach tools with batch messaging and reply tracking. Campaign performance dashboards provide data on views, costs, CPM, and ROI. Teams can use these insights to optimize influencer partnerships and improve marketing results. EasyKOL also supports high-volume influencer discovery, allowing brands to connect with hundreds or thousands of creators efficiently. Overall, the platform helps businesses manage influencer marketing campaigns from discovery to collaboration in a single system.

Media

No images available

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Trial Offered?
Free Version

Pricing Information

$50/user/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlutoBa

Date Founded

2025

Company Location

United Kingdom

Company Website

plutoba.com

Company Facts

Organization Name

EasyKOL

Date Founded

2015

Company Location

Hong Kong

Company Website

easykol.com

Categories and Features

Categories and Features

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