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What is PlutoBa?

PlutoBa is a sophisticated platform that harnesses the power of artificial intelligence to assess influencers on behalf of direct-to-consumer brands and agencies. Users can simply input a creator's handle from platforms like TikTok, Instagram, or YouTube to obtain a Partnership Score that ranges from 0 to 100, derived from an evaluation of seven critical metrics including the identification of fake followers, brand safety assessment, engagement quality, comment authenticity, view consistency, audience authenticity, and overall content excellence. Through its Deep Assessments feature, the platform employs AI technology to analyze 100 posts and 300 comments, pinpointing potential financial risks prior to any monetary investments. Furthermore, the rate benchmarking tool allows for a comparison of creator pricing against 536 validated data points spanning various tiers, platforms, niches, and audience characteristics. In addition to these features, PlutoBa provides a Creator CRM and campaign management tools, which include AI-generated outreach messages customized based on the creators' genuine content. Subscriptions start at $69 per month, and new users can enjoy a free 7-day trial without the requirement of providing credit card details. With its robust array of tools and insights, PlutoBa empowers brands to make well-informed decisions when selecting their influencer partnerships, thereby enhancing the likelihood of successful collaborations. This innovative approach represents a significant evolution in how brands engage with social media influencers.

What is Lickly?

Lickly is a cutting-edge influencer marketing platform that utilizes AI technology to help brands and agencies find the right creators, predict the success of campaigns, and manage influencer programs all in one place. Unlike traditional influencer marketing tools that mainly concentrate on creator searches, Lickly harnesses audience insights to identify influencers whose followers align with a brand's intended audience. This capability enables teams to segment audiences, discover pertinent influencers, evaluate the quality of their audiences, and analyze the compatibility of creators while forecasting campaign results prior to launch. The platform boasts a wide range of features, such as tools for creator discovery, audience analytics, performance predictions, brand safety checks, campaign management, workflow automation, contract management, deliverable tracking, and detailed reporting, as well as competitive intelligence capabilities. By adopting Lickly, marketing teams can significantly reduce manual processes, refine their creator selection methods, increase campaign productivity, and enjoy improved clarity regarding the return on investment from their influencer marketing initiatives. In essence, Lickly optimizes the entire influencer marketing workflow, making it not only more efficient but also more approachable for brands looking to make a meaningful impact in the market. Furthermore, this innovative platform empowers businesses to build stronger collaborations with influencers, ultimately enhancing their brand visibility and engagement.

Media

Media

No images available

Integrations Supported

Instagram
TikTok
YouTube

Integrations Supported

Instagram
TikTok
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Version
Free Trial Offered?

Pricing Information

$1,999/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlutoBa

Date Founded

2025

Company Location

United Kingdom

Company Website

plutoba.com

Company Facts

Organization Name

Lickly

Date Founded

2019

Company Location

Canada

Company Website

www.lickly.com

Categories and Features

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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