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What is PlutoBa?

PlutoBa is a sophisticated platform that harnesses the power of artificial intelligence to assess influencers on behalf of direct-to-consumer brands and agencies. Users can simply input a creator's handle from platforms like TikTok, Instagram, or YouTube to obtain a Partnership Score that ranges from 0 to 100, derived from an evaluation of seven critical metrics including the identification of fake followers, brand safety assessment, engagement quality, comment authenticity, view consistency, audience authenticity, and overall content excellence. Through its Deep Assessments feature, the platform employs AI technology to analyze 100 posts and 300 comments, pinpointing potential financial risks prior to any monetary investments. Furthermore, the rate benchmarking tool allows for a comparison of creator pricing against 536 validated data points spanning various tiers, platforms, niches, and audience characteristics. In addition to these features, PlutoBa provides a Creator CRM and campaign management tools, which include AI-generated outreach messages customized based on the creators' genuine content. Subscriptions start at $69 per month, and new users can enjoy a free 7-day trial without the requirement of providing credit card details. With its robust array of tools and insights, PlutoBa empowers brands to make well-informed decisions when selecting their influencer partnerships, thereby enhancing the likelihood of successful collaborations. This innovative approach represents a significant evolution in how brands engage with social media influencers.

What is Modash?

Modash is a robust platform designed for influencer marketing that significantly improves each stage of campaigns for ecommerce companies. With an extensive database of over 250 million creators from Instagram, TikTok, and YouTube, users can easily discover influencers by utilizing various filters such as audience demographics, engagement rates, and prior sponsorship experiences. The platform also provides analytical tools that help users assess influencers, delivering critical insights on metrics like fake follower counts, audience locations, age ranges, gender distribution, and the effectiveness of content. In addition, Modash simplifies personalized email outreach, making it easier for users to manage their communications effortlessly. For product collaborations, the platform integrates smoothly with Shopify, enabling brands to create product links for influencers, set up promotional codes, and track redemption statistics. Moreover, Modash automates the campaign tracking process by collecting real-time content, including stories, without the need for influencers to sign up, while also offering metrics on views, engagement, and link interactions. This all-inclusive range of features not only enhances the management of influencer marketing strategies for brands but also optimizes their overall efficiency and resource allocation. Ultimately, Modash empowers brands to navigate the influencer landscape with greater effectiveness and confidence.

Media

Media

Integrations Supported

Axis LMS
Gmail
Microsoft Outlook
Shopify
TikTok
YouTube

Integrations Supported

Axis LMS
Gmail
Microsoft Outlook
Shopify
TikTok
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlutoBa

Date Founded

2025

Company Location

United Kingdom

Company Website

plutoba.com

Company Facts

Organization Name

Modash

Date Founded

2018

Company Location

Estonia

Company Website

www.modash.io

Categories and Features

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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