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What is PlutoBa?

PlutoBa is a sophisticated platform that harnesses the power of artificial intelligence to assess influencers on behalf of direct-to-consumer brands and agencies. Users can simply input a creator's handle from platforms like TikTok, Instagram, or YouTube to obtain a Partnership Score that ranges from 0 to 100, derived from an evaluation of seven critical metrics including the identification of fake followers, brand safety assessment, engagement quality, comment authenticity, view consistency, audience authenticity, and overall content excellence. Through its Deep Assessments feature, the platform employs AI technology to analyze 100 posts and 300 comments, pinpointing potential financial risks prior to any monetary investments. Furthermore, the rate benchmarking tool allows for a comparison of creator pricing against 536 validated data points spanning various tiers, platforms, niches, and audience characteristics. In addition to these features, PlutoBa provides a Creator CRM and campaign management tools, which include AI-generated outreach messages customized based on the creators' genuine content. Subscriptions start at $69 per month, and new users can enjoy a free 7-day trial without the requirement of providing credit card details. With its robust array of tools and insights, PlutoBa empowers brands to make well-informed decisions when selecting their influencer partnerships, thereby enhancing the likelihood of successful collaborations. This innovative approach represents a significant evolution in how brands engage with social media influencers.

What is Ovonts?

We foster connections between businesses and influencers, utilizing AI to develop expansive influencer programs with a reach of over 12 million influencers spanning more than 125 categories. At Ovonts, we are building an all-encompassing system that aims to empower influencer initiatives capable of making a significant impact on the surrounding environment. Our enthusiasm lies in crafting influencer programs, and we are creating a refined man-machine influencer ecosystem focused on boosting commerce for our clients and partners alike. Recognizing the global demand for influence, we offer an extensive creator network designed to engage your audience effectively on a grand scale. Our platform provides the means to identify influencers and creators for your content, influencer campaigns, and virtual events, with access to over 10 million profiles globally across 133 categories. We also facilitate comprehensive analysis of influencers and creators through audience intelligence, personality insights, and media intelligence to ensure that your selections are relevant and impactful. With our innovative tools and committed team, you can easily connect with the right creators, implement projects, and finalize content seamlessly. Furthermore, our user-friendly dashboard streamlines the management of collaborations, projects, expenditures, relationships, and beyond, all consolidated in one convenient location. By optimizing these processes, we strive to improve the overall efficiency and effectiveness of your influencer marketing strategies while helping you navigate the ever-evolving digital landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlutoBa

Date Founded

2025

Company Location

United Kingdom

Company Website

plutoba.com

Company Facts

Organization Name

Ovonts

Date Founded

2019

Company Location

India

Company Website

ovonts.com

Categories and Features

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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