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What is PlutoBa?

PlutoBa is a sophisticated platform that harnesses the power of artificial intelligence to assess influencers on behalf of direct-to-consumer brands and agencies. Users can simply input a creator's handle from platforms like TikTok, Instagram, or YouTube to obtain a Partnership Score that ranges from 0 to 100, derived from an evaluation of seven critical metrics including the identification of fake followers, brand safety assessment, engagement quality, comment authenticity, view consistency, audience authenticity, and overall content excellence. Through its Deep Assessments feature, the platform employs AI technology to analyze 100 posts and 300 comments, pinpointing potential financial risks prior to any monetary investments. Furthermore, the rate benchmarking tool allows for a comparison of creator pricing against 536 validated data points spanning various tiers, platforms, niches, and audience characteristics. In addition to these features, PlutoBa provides a Creator CRM and campaign management tools, which include AI-generated outreach messages customized based on the creators' genuine content. Subscriptions start at $69 per month, and new users can enjoy a free 7-day trial without the requirement of providing credit card details. With its robust array of tools and insights, PlutoBa empowers brands to make well-informed decisions when selecting their influencer partnerships, thereby enhancing the likelihood of successful collaborations. This innovative approach represents a significant evolution in how brands engage with social media influencers.

What is Passionfroot?

Passionfroot operates as an AI-powered platform aimed at facilitating creator-centric go-to-market strategies, allowing marketers to easily expand their initiatives through effective content collaborations, while offering creators a unified space to manage these brand partnerships. For businesses, Passionfroot streamlines the discovery, booking, and oversight of creator campaigns via Zest, an AI assistant that develops campaigns customized to align with target customer profiles, financial parameters, and specific goals; it also curates personalized lists of creators and recommends suitable platforms and formats based on past performance metrics. Teams have the capability to perform manual searches through Discovery, initiate active campaigns where creators can submit applications, assemble creator rosters, plan outreach strategies, assess potential reach, manage collaborations, and track campaigns from start to finish, including payments. On the creator side, Passionfroot equips individuals with tools to attract sponsorships by offering a verified media kit, up-to-date audience insights, pricing details, endorsements, booking forms, and features for automated scheduling. Moreover, creators are given access to exclusive brand campaigns, receive vetted sponsorship requests, oversee both incoming and outgoing proposals, and simplify the booking process, thereby significantly improving their opportunities to engage with brands. This all-encompassing strategy guarantees that both marketers and creators can succeed in the dynamic realm of digital collaborations while building lasting relationships.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlutoBa

Date Founded

2025

Company Location

United Kingdom

Company Website

plutoba.com

Company Facts

Organization Name

Passionfroot

Company Location

Germany

Company Website

www.passionfroot.me/

Categories and Features

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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