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What is PopResearch?

PopResearch is a cutting-edge, fully automated DIY research platform designed specifically for advertisers, enabling product, brand, and advertising teams to take charge of their research efforts. This innovative platform leads to considerable savings in time and money while delivering more actionable insights. It is particularly effective in areas such as concept testing, copy testing, brand and ad tracking, along with custom research initiatives, all accomplished at a fraction of the usual cost and time. By utilizing advanced AI, machine learning, and metadata, PopResearch ensures high-quality insights that are tailored to the distinct requirements of its users and their target demographics, allowing for the extraction of crucial data insights. Users have the ability to define their audience based on a diverse array of attitudinal, demographic, and behavioral traits, and can also design custom surveys that align precisely with their brand and advertising objectives. The platform further enhances usability by offering various options for presenting results, whether for downloading, printing, or sharing, thereby ensuring convenience. Ultimately, PopResearch stands out as a holistic solution for customizing audience engagement, survey creation, and research stimuli, which effectively addresses each user's unique needs. This degree of customization not only enhances the relevance of every project but also maximizes its potential impact in the market. The combination of user empowerment and advanced technology makes PopResearch an indispensable tool for today’s advertisers.

What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

Media

Media

Integrations Supported

Integrations Supported

Acxiom InfoBase
OMI
Sharpr

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

PopResearch

Date Founded

2015

Company Location

United States

Company Website

www.popresearch.com

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Categories and Features

Market Research

Not specified

Categories and Features

Audience Intelligence

Not specified

Brand Intelligence

Not specified

Market Intelligence

Not specified

Market Research

Not specified

Marketing Analytics

Not specified

Media Planning

Not specified

Survey

Not specified

User Research

Not specified

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