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What is Postalytics?

Direct mail campaigns that work in conjunction with other channels can be executed in mere minutes rather than taking weeks to develop. Each mail piece sent includes updates on its delivery and engagement status, seamlessly integrated with your CRM or Marketing Automation, amplifying your email and digital marketing efforts. With business professionals inundated by more than 120 emails daily and an average Gmail account containing over 8,000 stored messages, it becomes crucial to differentiate your outreach. Postalytics® empowers you to capture attention by delivering tailored messages straight to your target audience, forging a more lasting impression than emails alone. By merging offline mail delivery with online response tracking, Postalytics® provides valuable insights into the success of each campaign. You will be informed of the status of each mail piece, whether it has been successfully delivered, forwarded, or returned to sender. Additionally, our innovative direct mail audience tracking technology offers comprehensive data on how your audience engages with and converts through online channels, enhancing your overall marketing strategy. This multifaceted approach ensures that you remain competitive in a crowded communication landscape.

What is Lob?

Lob stands out as the sole direct mail automation platform designed for the modern digital landscape. This innovative platform streamlines the entire direct mail execution process for businesses of all sizes, encompassing everything from design and printing to postage, delivery, and sustainability, all while providing comprehensive analytics and campaign attribution. More than 11,000 companies rely on Lob to elevate their direct mail efforts into a more intelligent and effective communication strategy. With Lob, enterprises can seamlessly integrate traditional mail into their digital marketing initiatives, ensuring that they stay competitive in an increasingly digital world.

Media

Media

Integrations Supported

Easyflow
Wufoo
Zapier
Blueshift ONE
Cognito Forms
CrossEngage
Customer.io
Ethyca
Integrately
Juniper Square
MediaOS
OpenTransact
Ortto
Podio
ProjectManager
SoftLedger
Unqork
Virtuous

Integrations Supported

Easyflow
Wufoo
Zapier
Blueshift ONE
Cognito Forms
CrossEngage
Customer.io
Ethyca
Integrately
Juniper Square
MediaOS
OpenTransact
Ortto
Podio
ProjectManager
SoftLedger
Unqork
Virtuous

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Postalytics

Date Founded

2008

Company Location

United States

Company Website

www.postalytics.com

Company Facts

Organization Name

Lob

Date Founded

2013

Company Location

United States

Company Website

lob.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Shipment Tracking

Alerts/Notifications
Delivery Estimate
For Freight
For eCommerce
Status Tracking
Website Integration

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