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What is Postalytics?
Direct mail campaigns that work in conjunction with other channels can be executed in mere minutes rather than taking weeks to develop. Each mail piece sent includes updates on its delivery and engagement status, seamlessly integrated with your CRM or Marketing Automation, amplifying your email and digital marketing efforts. With business professionals inundated by more than 120 emails daily and an average Gmail account containing over 8,000 stored messages, it becomes crucial to differentiate your outreach. Postalytics® empowers you to capture attention by delivering tailored messages straight to your target audience, forging a more lasting impression than emails alone. By merging offline mail delivery with online response tracking, Postalytics® provides valuable insights into the success of each campaign. You will be informed of the status of each mail piece, whether it has been successfully delivered, forwarded, or returned to sender. Additionally, our innovative direct mail audience tracking technology offers comprehensive data on how your audience engages with and converts through online channels, enhancing your overall marketing strategy. This multifaceted approach ensures that you remain competitive in a crowded communication landscape.
What is MarketVue?
MarketVue stands out as a cutting-edge direct mail automation platform designed specifically for companies looking to craft, launch, and refine customized mailing initiatives, seamlessly integrating traditional outreach with digital marketing techniques. Its user-friendly drag-and-drop design interface allows individuals to create professional mail pieces in just minutes, using a variety of templates, branding assets, personalization options, QR codes, and pURLs, all without requiring any design expertise. By connecting direct mail to engaging landing pages and call tracking systems, it empowers marketers to increase conversion rates and monitor engagement across multiple channels in a unified manner. The platform simplifies the entire production process—covering printing, postage, and distribution—through an extensive national network that allows for quick campaign rollouts and scalability without the need for manual intervention. Additionally, MarketVue provides real-time analytics, tracking for mail deliveries, and comprehensive dashboards that offer full transparency into critical performance metrics, enabling teams to refine their targeting strategies and improve overall results. This holistic approach ensures that businesses can readily adjust their tactics based on quantifiable results and actionable insights, ultimately driving more effective marketing outcomes. As a result, companies leveraging MarketVue can expect to see a significant enhancement in their marketing efficiency and campaign success.
Integrations Supported
Zapier
Adobe Marketo Engage
Axis LMS
Easyflow
GreenRope
HubSpot CRM
Salesforce
Wufoo
Integrations Supported
Zapier
Adobe Marketo Engage
Axis LMS
Easyflow
GreenRope
HubSpot CRM
Salesforce
Wufoo
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$125 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Postalytics
Date Founded
2008
Company Location
United States
Company Website
www.postalytics.com
Company Facts
Organization Name
MarketVue
Date Founded
2021
Company Location
United States
Company Website
marketvue.io
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
Categories and Features
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking