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MikMakMikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
What is Postie?
Having a substantial customer base comes with numerous benefits! These initial initiatives at the top of the sales funnel interact with prospective customers who have not yet made a purchase from your brand, with the possibility of reaching over 200 million households across the U.S. We utilize interest and behavioral analytics to develop detailed audience personas, incorporating lookalike models based on your customer relationship management data. By testing different audience segments and data sources, we are able to continually refine and improve strategies that deliver optimal outcomes for your business. Seize the chance to convert web traffic into sales; our efficient mid-funnel strategies utilize identity resolution to link website visits to mailing addresses, allowing you to re-target these visitors through Direct Mail campaigns. With the implementation of programmatic triggers, you can customize your communications based on user behavior, such as specific page visits or sources of traffic, and harmonize these efforts with other marketing channels including email and social media. Enhance your customer lifetime value; our strategies focused on the bottom of the funnel are tailored to achieve the highest conversion rates by encouraging repeat purchases and re-engaging customers who have previously drifted away. By employing these extensive strategies, you can establish a dynamic marketing ecosystem that maximizes both customer engagement and overall profitability, ensuring long-term success for your brand. Furthermore, this comprehensive approach allows you to stay ahead of the competition in an ever-evolving market.
What is FunnelTap?
FunnelTap is an advanced tool tailored for analyzing and forecasting the effectiveness of marketing and sales funnels. This innovative platform allows users to create diverse campaign scenarios and adjust various parameters to see how they impact the overall success of the funnel. For example, if you were to allocate $20,000 to Google Ads, yielding 45 leads and resulting in 5 customers, you might be interested in how increasing the cost-per-click (CPC) from $6 to $9 would affect your results. You could also contemplate the potential effects of boosting your budget to $75,000 for the subsequent quarter or raising your average deal size. With FunnelTap, users can conveniently save these theoretical scenarios for future reference, facilitating easy comparisons with actual campaign performance. Effective tracking is vital for growth, and FunnelTap empowers you to monitor your funnel's conversion rates while generating forecasts based on different variables. By simulating factors such as budget, conversion rates, CPC, and customer value, you can examine a range of potential scenarios. Moreover, having all your critical metrics readily available enhances your capacity to visualize both the best and worst-case outcomes, thereby enabling you to make better-informed decisions regarding your marketing strategies. This comprehensive approach not only aids in refining your current campaigns but also prepares you for future opportunities.
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$39 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Postie
Date Founded
2017
Company Location
United States
Company Website
postie.com
Company Facts
Organization Name
SaaSMQL
Company Location
United States
Company Website
www.saasmql.com/funneltap-funnel-planning-software
Categories and Features
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
Categories and Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Sales Forecasting
Competitor Analysis
Correlation Analysis
Dashboard
Dynamic Modeling
Exception Reporting
Graphical Data Presentation
Modeling & Simulation
Performance Metrics
Sales Trend Analysis
Statistical Analysis
