Postie vs. Poplar

Having a substantial customer base comes with numerous benefits! These initial initiatives at the top of the sales funnel interact with prospective customers who have not yet made a purchase from your brand, with the possibility of reaching over 200 million households across the U.S. We utilize interest and behavioral analytics to develop detailed audience personas, incorporating lookalike models based on your customer relationship management data. By testing different audience segments and data sources, we are able to continually refine and improve strategies that deliver optimal outcomes for your business. Seize the chance to convert web traffic into sales; our efficient mid-funnel strategies utilize identity resolution to link website visits to mailing addresses, allowing you to re-target these visitors through Direct Mail campaigns. With the implementation of programmatic triggers, you can customize your communications based on user behavior, such as specific page visits or sources of traffic, and harmonize these efforts with other marketing channels including email and social media. Enhance your customer lifetime value; our strategies focused on the bottom of the funnel are tailored to achieve the highest conversion rates by encouraging repeat purchases and re-engaging customers who have previously drifted away. By employing these extensive strategies, you can establish a dynamic marketing ecosystem that maximizes both customer engagement and overall profitability, ensuring long-term success for your brand. Furthermore, this comprehensive approach allows you to stay ahead of the competition in an ever-evolving market.

Meet Poplar, an innovative programmatic platform designed to utilize API capabilities, enabling brands to quickly and easily create personalized direct mail campaigns within minutes. With an intuitive interface, users can effortlessly set up and initiate both one-time and recurring campaigns while integrating smoothly with leading marketing automation solutions, e-commerce systems, and cloud services. Enhance your mailings by using dynamic HTML templates that provide customized imagery and text tailored for each individual recipient. Reach out to customers who have left items in their shopping carts through strategically targeted direct mail, and effortlessly upload custom mailing lists that create opportunities for cross-selling and trigger responses from existing clients, all while selecting from a range of postage options, delivery speeds, and scheduling preferences. Whether your goal is to send out a single piece or a million, you can take advantage of competitive rates per piece without any unexpected SaaS or subscription fees. Our platform also features comprehensive multivariate testing capabilities, allowing marketers to analyze and improve various aspects of their campaigns across different channels, ensuring optimal impact and engagement. By leveraging these sophisticated tools, brands can dramatically enhance their marketing efforts and realize remarkable outcomes, ultimately leading to greater customer satisfaction and loyalty.