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What is Power Personas?

Our AI-driven platform for behavioral segmentation and personalization showcases the ability to align your content, messaging, and branding with customer expectations, resulting in a more pronounced impact. Whether your focus is on a single customer segment or diverse groups, our research-backed, human-centered insights can benefit almost everyone in your organization. Founded by experienced tech experts, Power Personas seeks to alleviate the complexities of B2B software solutions, ensuring they tackle everyday challenges without the burden of steep learning curves or excessive information overload. If you are affiliated with an agency, design firm, development studio, or sales and marketing consultancy that crafts personas or Ideal Customer Profiles (ICPs) for your projects, we are confident that our tool can help you conserve time and resources while delivering a more thorough and actionable perspective than what you currently have. Power Personas was purposefully created to meet these needs, facilitating the efficient production of data-driven personas that are both quick to generate and cost-effective, thereby boosting the efficiency and impact of your projects. By utilizing our platform, you can uncover richer insights into your audience, equipping your team to make well-informed decisions that truly resonate with your desired market. Ultimately, this will enable your organization to forge stronger connections and drive more successful outcomes.

What is Brightloom?

Leverage your data to forge stronger connections with customers. In the current business environment, you have access to an extraordinary wealth of customer insights, but are you truly capitalizing on this potential? By promptly and efficiently harnessing this data, you can boost customer loyalty and encourage increased spending. Imagine if you could anticipate each customer's forthcoming purchase—this would enable a remarkable level of tailored service. Our advanced predictive models are engineered to transform marketing strategies through the power of data science. We are dedicated to making predictive personalization available to businesses of all sizes, including emerging startups, thus democratizing access to data science. This empowers you to deliver AI-driven, personalized experiences to your customers while continuously enhancing your revenue streams. Importantly, there’s no need for personally identifiable information; all you require are customer IDs and transaction histories. With adaptable data processing options, you can opt for secure uploads or direct integration, and you can start witnessing results in just a few weeks, not months. This initiative has been meticulously developed by digital marketing specialists to support those at the forefront of the industry. Ultimately, embracing these groundbreaking advancements will not only elevate customer satisfaction but will also drive substantial growth for your business. As you adopt these strategies, you’ll find that your ability to connect with customers on a deeper level will significantly improve.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$12 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Power Personas

Date Founded

2021

Company Location

United States

Company Website

www.powerpersonas.com

Company Facts

Organization Name

Brightloom

Date Founded

2014

Company Location

United States

Company Website

www.brightloom.com

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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