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What is Power Personas?

Our AI-driven platform for behavioral segmentation and personalization showcases the ability to align your content, messaging, and branding with customer expectations, resulting in a more pronounced impact. Whether your focus is on a single customer segment or diverse groups, our research-backed, human-centered insights can benefit almost everyone in your organization. Founded by experienced tech experts, Power Personas seeks to alleviate the complexities of B2B software solutions, ensuring they tackle everyday challenges without the burden of steep learning curves or excessive information overload. If you are affiliated with an agency, design firm, development studio, or sales and marketing consultancy that crafts personas or Ideal Customer Profiles (ICPs) for your projects, we are confident that our tool can help you conserve time and resources while delivering a more thorough and actionable perspective than what you currently have. Power Personas was purposefully created to meet these needs, facilitating the efficient production of data-driven personas that are both quick to generate and cost-effective, thereby boosting the efficiency and impact of your projects. By utilizing our platform, you can uncover richer insights into your audience, equipping your team to make well-informed decisions that truly resonate with your desired market. Ultimately, this will enable your organization to forge stronger connections and drive more successful outcomes.

What is OpenText Optimost?

Craft engaging and personalized websites by employing geotargeting alongside online customer segmentation strategies. By optimizing a website, businesses can significantly enhance the online customer experience using various experimental approaches, including insights gained from A/B testing tools and multivariate testing techniques. The most efficient website optimization solutions enable companies to boost conversion rates, whether they are concentrating on specific landing pages or entire websites. Through Optimost, organizations can easily create targeted audience segments based on diverse characteristics and preferences. Marketers are equipped to swiftly design and assess content with powerful self-service A/B testing, which offers on-the-glass editing, real-time previews, and comprehensive reports to identify the best-performing options. Additionally, OpenTextâ„¢ Managed Services delivers expert consultations and specialized training, allowing organizations to leverage insights across various areas, such as best practices, testing methods, and campaign results. This extensive support not only improves overall performance but also empowers teams to adopt data-driven strategies that promote continuous enhancement in their digital marketing efforts, ultimately leading to greater customer satisfaction and loyalty.

Media

Media

Integrations Supported

Contentsquare

Integrations Supported

Contentsquare

API Availability

Has API

API Availability

Has API

Pricing Information

$12 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Power Personas

Date Founded

2021

Company Location

United States

Company Website

www.powerpersonas.com

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

opentext.com

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

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