PoweredLocal vs. Adentro

Are you keen on discovering who visits your locations? PoweredLocal revolutionizes the way you perceive your physical foot traffic by converting it into detailed digital profiles that encompass contact information, which can be integrated into your existing marketing and CRM platforms with ease. Leveraging our sophisticated Wi-Fi solution, you can effortlessly prompt customers to opt-in, allowing you to gain a comprehensive understanding of your audience. With over 2.5 million individuals already choosing Wi-Fi access at our partner venues, you have a substantial pool of potential clients at your fingertips. Each patron who spends time in your establishment becomes a prime candidate for engagement, making accurate outreach more attainable. Our platform guarantees precise validation of email addresses and phone numbers, thus eradicating unreliable data, while also providing customizable login fields that allow you to gather necessary information. By simplifying the opt-in process for anyone connecting to your Wi-Fi, you can verify their contact details, ensuring that your communications effectively reach the intended audience. Additionally, PoweredLocal equips you with the tools to track customer visits to your store and facilitates the sharing of this data with platforms like Facebook/Instagram Custom Audience and Google Customer Match, which enhances your marketing efforts. This level of insight not only aids in comprehending customer behavior but also empowers you to customize your offerings to better align with their preferences. As a result, you can build stronger connections with your customers and drive greater loyalty to your brand.

Adentro is a marketing platform that emphasizes visit-based strategies, designed to help physical businesses connect their online promotions and digital efforts to real store visits, thus equipping marketers with valuable insights about customer foot traffic and conversion rates at their locations. By enabling customers to connect to a business’s branded guest WiFi, Adentro collects visit and behavioral data, which is then enriched with a vast repository of nearly 100 million customer profiles to form customized audience segments; additionally, this platform offers a robust dashboard that showcases key performance indicators and supports the automation of marketing campaigns across a variety of channels, including well-known platforms such as Facebook, Instagram, TikTok, email, and SMS. Adentro also integrates effectively with industries like retail, food and beverage, entertainment, and hospitality, allowing brands to gather first-party data on-site, analyze it alongside a broad dataset, accurately target or re-engage their audience, and evaluate the actual results of their digital marketing efforts, ultimately improving their marketing effectiveness. This comprehensive strategy not only simplifies marketing initiatives but also provides actionable insights that can profoundly shape business strategies and drive growth. As a result, businesses can leverage this data-driven approach to enhance customer relationships and refine their marketing tactics over time.