PoweredLocal vs. MyPlace

Are you keen on discovering who visits your locations? PoweredLocal revolutionizes the way you perceive your physical foot traffic by converting it into detailed digital profiles that encompass contact information, which can be integrated into your existing marketing and CRM platforms with ease. Leveraging our sophisticated Wi-Fi solution, you can effortlessly prompt customers to opt-in, allowing you to gain a comprehensive understanding of your audience. With over 2.5 million individuals already choosing Wi-Fi access at our partner venues, you have a substantial pool of potential clients at your fingertips. Each patron who spends time in your establishment becomes a prime candidate for engagement, making accurate outreach more attainable. Our platform guarantees precise validation of email addresses and phone numbers, thus eradicating unreliable data, while also providing customizable login fields that allow you to gather necessary information. By simplifying the opt-in process for anyone connecting to your Wi-Fi, you can verify their contact details, ensuring that your communications effectively reach the intended audience. Additionally, PoweredLocal equips you with the tools to track customer visits to your store and facilitates the sharing of this data with platforms like Facebook/Instagram Custom Audience and Google Customer Match, which enhances your marketing efforts. This level of insight not only aids in comprehending customer behavior but also empowers you to customize your offerings to better align with their preferences. As a result, you can build stronger connections with your customers and drive greater loyalty to your brand.

MyPlace is a tailored guest engagement solution for the hospitality sector, enabling establishments to collect verified guest data, increase five-star reviews, and optimize marketing strategies by converting everyday interactions—like Wi-Fi access, QR code scanning, and check-ins—into meaningful customer insights and actionable information. The platform is designed to integrate effortlessly with popular Wi-Fi systems from trusted brands such as Ubiquiti UniFi, Cisco Meraki, Cambium, and Zyxel, which means no extra hardware is required. It also features a customizable branded captive portal that allows guests to log in using either their email or social media accounts, while capturing and authenticating email addresses and demographic details in real time for efficient marketing list creation. In addition to this, MyPlace offers Wi-Fi marketing tools that align guest engagement with various CRM and marketing systems, including Mailchimp, HubSpot, Klaviyo, Salesforce, and Zapier, enabling the automatic rollout of marketing campaigns. Furthermore, it includes a reputation management feature that compiles reviews, employs sophisticated AI-driven responses, and channels positive feedback to public review platforms, helping hospitality venues sustain a robust online reputation. This all-encompassing strategy for guest engagement not only improves guest experiences but also significantly boosts operational efficiency, making it an invaluable tool for any hospitality business. Ultimately, MyPlace empowers establishments to fully leverage customer interactions, driving both loyalty and satisfaction.