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What is Predactiv Data Platform?

The Predactiv Data Platform acts as a sophisticated AI-driven unified data solution, combining state-of-the-art artificial intelligence with unique real-time behavioral datasets and versatile data science functions to support organizations in capturing, enriching, analyzing, and deploying data for actionable insights, audience creation, predictive modeling, and data activation across multiple channels. It simplifies the integration of data from various origins, guaranteeing validation and adherence to compliance standards while converting the information into enriched datasets that reveal consumer intent, behaviors, and predictive signals through the application of AI-driven embeddings and agentic orchestration features. By utilizing its exclusive global digital behavioral and purchasing data, the platform offers a thorough understanding of consumers, allowing for real-time insights and the formation of highly targeted audience segments for marketing, advertising, and strategic decision-making purposes. As a result, brands and agencies gain the capability to identify and engage potential customers based on their observed behaviors, thereby increasing the effectiveness of their campaigns and outreach initiatives. This comprehensive method not only enhances data processes but also fosters a deeper comprehension of consumer dynamics in an ever-changing marketplace, ultimately leading to more informed business strategies. Moreover, this platform empowers organizations to remain agile and responsive to market shifts, ensuring they can adapt their approaches to meet the evolving needs of their target audiences.

What is PeakMetrics?

PeakMetrics offers essential insights that facilitate the development of actionable forecasts regarding the progression and spread of messages online in real-time. By combining data from social media and traditional media outlets, we utilize machine learning strategies to uncover behavioral trends from extensive unstructured, cross-channel information. Our platform has proven successful in tackling some of the most complex media challenges, such as crisis management and combating state-sponsored misinformation. Our diverse clientele includes major global brands, alongside various advertising agencies and government entities. With our automated systems for collecting and analyzing media coverage, PeakMetrics adeptly converts millions of unstructured media datasets into actionable insights promptly. Utilizing sophisticated machine learning algorithms enables us to identify trends and predict how messages will be received across different platforms, including television, radio, and social media. This thorough monitoring permits clients to effectively distribute their messages while assessing the effectiveness of their communication strategies. Additionally, PeakMetrics continually adapts to the evolving media landscape, ensuring that organizations can respond to changes with agility and accuracy. Ultimately, we empower our clients to navigate the intricate world of media with assurance and clarity.

Media

Media

Integrations Supported

Adobe Acrobat
Hootsuite
Slack
Zapier

Integrations Supported

Adobe Acrobat
Hootsuite
Slack
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$399 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Predactiv

Date Founded

2024

Company Location

United States

Company Website

predactiv.com/platform/the-predactiv-data-platform/

Company Facts

Organization Name

PeakMetrics

Date Founded

2017

Company Location

United States

Company Website

www.peakmetrics.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

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