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What is Predictive Marketing Analytics?

Improve the effectiveness of your marketing budget by harnessing the power of predictive analytics. By focusing on relevant, real-time economic indicators and consumer behavior, you can significantly propel your business's growth. Our advanced economic modeling engine enables organizations to analyze how various external factors, such as shifts in the economy and changes in consumer behavior, affect sales results without being influenced by advertising costs or pricing changes. This method gives your team a solid framework for assessing marketing success. It allows you to determine if any increases in sales were truly the result of marketing efforts or merely a reflection of broader economic trends or consumer sentiment. By integrating state-of-the-art machine learning and predictive techniques, we uncover the relationships between marketing spending, external factors, and the resulting performance, which aids in pinpointing the campaigns that truly resonate. As you strategize for the current year or beyond, utilizing our Campaign Simulator can provide valuable insights into the expected outcomes of your advertising strategies, ensuring that you make well-informed decisions that can guide your approach towards achieving the best possible results. This proactive method positions your organization to respond dynamically to market changes and continuously refine its marketing initiatives.

What is Hyllo?

Gain a thorough understanding of how your digital advertising investments impact your in-store profitability. Assess the offline success of your online marketing strategies and uncover how much they drive real-world sales, paying close attention to factors such as timing, location, and frequency. To put it plainly, the value of your data increases significantly when it delivers actionable insights. Utilize our comprehensive suite of analytical tools, which features cross-channel correlations, audience segmentation, and personalized recommendations. We compile data from various sources to tackle the core marketing question—what is the return on investment? With Hyllo, marketing leaders can confidently track where their advertising funds are most effectively translating into actual sales. Our Predictive Analytics platform is crafted for easy integration and provides accurate metrics sourced from all your omnichannel data, facilitating data-driven decision-making that enhances outcomes. This robust tool empowers businesses to make immediate strategic changes, ensuring that their marketing initiatives achieve the best possible performance in a dynamic marketplace. Moreover, by harnessing these insights, companies can refine their strategies and maximize their advertising potential for sustained growth and success.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Prevedere Software

Company Location

United States

Company Website

prevedere.com/functions/marketing/

Company Facts

Organization Name

Hyllo Analytics

Date Founded

2016

Company Location

Canada

Company Website

hyllo.io

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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