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What is PressPlay?

PressPlay functions as a fully autonomous platform that employs generative AI to design, assess, and enhance experiments within the Google Play store without any manual input. This groundbreaking tool seeks to replace traditional App Store Optimization (ASO) processes that depend on spreadsheets by independently generating hypotheses, visual elements, and written materials based on app performance metrics and market trends. Upon linking with the Google Play Console, it methodically organizes, launches, and manages experiments continuously according to user-specified guidelines, enabling multiple tests to be conducted simultaneously. The automation engine monitors real-time performance metrics, identifies successful patterns, boosts effective variations, and promptly terminates underperforming experiments to enhance overall efficiency. In addition, PressPlay aggregates insights from diverse experiments, creating a centralized database for analysis that can be filtered by region or asset category, which drastically reduces reporting time from several hours to mere minutes. This streamlined approach not only improves overall productivity but also equips teams with the ability to make swift, data-informed decisions, thereby cultivating a more responsive and dynamic testing atmosphere. As a result, organizations can adapt more quickly to changing market conditions and optimize their strategies effectively.

What is MobileAction?

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance.

Media

Media

Integrations Supported

Google Play
Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Kochava
Singular
Slack

Integrations Supported

Google Play
Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Kochava
Singular
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$15
MobileAction offers different plans for companies at all levels.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PressPlay

Company Location

United States

Company Website

www.pressplay.run/

Company Facts

Organization Name

MobileAction

Date Founded

2013

Company Location

United States

Company Website

www.mobileaction.co

Categories and Features

App Store Optimization (ASO)

A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis

Categories and Features

App Store Optimization (ASO)

A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

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