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What is Pressboard?

Pressboard is a trusted tool for leading publishers, agencies, and brands worldwide, assisting them in assessing their sponsored content, eCommerce projects, and social media strategies. Its all-inclusive dashboard enables users to effectively manage, evaluate, and report on diverse advertising formats such as native ads and sponsored content. You can track all social media interactions, advertising efforts, website traffic, and affiliate/eCommerce activities from a single, convenient platform that boasts numerous integrations. The system allows for the creation of shareable reports that update automatically and can be easily shared with selected recipients. With user-friendly processes and support for multiple users, Pressboard grows alongside your business needs. Pressboard Studio encompasses Pressboard Analytics, which provides highly accurate metrics for evaluating your content's performance. This platform goes beyond merely counting pageviews by offering insights into genuine engagement, including how readers interact with your content, whether they finish it, and their likelihood of clicking on links. The advanced analytics tailored for branded content enable you to gain a comprehensive understanding of audience behavior and preferences. In essence, Pressboard equips you with the insights necessary to enhance your content strategy using actionable data while driving greater engagement with your audience. By leveraging these insights, businesses can make informed decisions that further elevate their marketing efforts.

What is Curata?

Founded in 2010, Curata emerged with the conviction that utilizing machine learning and natural language processing can unlock significant advantages from the vast amounts of online content being produced, ultimately making it easier to produce high-quality and pertinent content for various audiences. So far, Curata has served more than 1,000 clients across numerous industries and regions, including a notable 20% of the Fortune 100 companies. The company has received a variety of esteemed awards and accolades from industry analysts, professional organizations, and user review sites. Its marketing strategy appeals to those who naturally dismiss the aggressive 'hard sell' commonly found in traditional advertising, reflecting the preferences of a modern consumer base. Instead of concentrating solely on promoting the benefits of a company's products, content marketing aims to provide real value that aligns with the interests and needs of potential customers. Curata's approach avoids overwhelming audiences with irritating advertisements and instead focuses on creating meaningful content that resonates with readers' desires and requirements. This forward-thinking methodology not only boosts user engagement but also cultivates stronger relationships between brands and their target audiences, thereby transforming the landscape of content marketing. As a result, Curata continues to innovate and adapt to the ever-changing digital environment, solidifying its position as a leader in the industry.

Media

Media

Integrations Supported

Facebook
Google Analytics
WordPress
X (Twitter)
Adobe Marketo Engage
Amazon
Buffer
Ceros
Desktop.com
Eloqua
HubSpot Marketing Hub
Instagram
LinkedIn
Mailchimp
Microsoft SharePoint
Salesforce
Salesforce Marketing Cloud Account Engagement
Upland Kapost
YouTube
Zendesk

Integrations Supported

Facebook
Google Analytics
WordPress
X (Twitter)
Adobe Marketo Engage
Amazon
Buffer
Ceros
Desktop.com
Eloqua
HubSpot Marketing Hub
Instagram
LinkedIn
Mailchimp
Microsoft SharePoint
Salesforce
Salesforce Marketing Cloud Account Engagement
Upland Kapost
YouTube
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pressboard

Company Location

Canada

Company Website

www.pressboardmedia.com

Company Facts

Organization Name

Curata

Date Founded

2007

Company Location

United States

Company Website

curata.com

Categories and Features

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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