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What is Primary Intelligence?

Delve into the realities of deal outcomes from your buyers' viewpoints and uncover techniques to secure additional opportunities. By pinpointing unseen voids in your sales processes and experiences that are apparent only to your buyers, you can significantly improve your success rates. Additionally, acquiring insights into your competitors' tactics will help you adapt to the market while also learning how to sustain your competitive advantage. It’s essential to identify accounts that may be in jeopardy and to elevate customer satisfaction by thoroughly understanding your clients' needs and expectations. B2B organizations that conduct analyses of past deals frequently witness a remarkable increase in their win rates, occasionally soaring to as high as 72%. Conducting deal analysis and collecting buyer feedback enables you to eliminate biases surrounding the reasons behind your successes and setbacks, resulting in actionable insights that empower every sales representative to excel. Win-Loss Analysis offers invaluable sales and marketing insights for your organization while promoting collaboration across all customer-focused departments. Moreover, you have the opportunity to implement focused initiatives to evaluate how the sales experience affects deal results and how your buyers perceive competitors in your sector. This all-encompassing strategy not only enhances your competitive stance but also enriches your comprehension of the broader market context. Ultimately, understanding these elements can lead to more strategic decision-making and a stronger market position.

What is Cascade Insights?

Cascade Insights is dedicated to providing market research and marketing services tailored specifically for the B2B sector, helping companies seize opportunities within the technology landscape. In the current business environment, the sales journey has largely shifted to a self-directed model, with a notable 68% of buyers preferring to perform their own research before finalizing their choices. Should your website fail to align with the needs and interests of prospective customers, or if your content is not readily discoverable during their search process, you may lose out on a wealth of potential leads. For organizations launching new solutions aimed at different audiences than their current offerings, conducting thorough buyer persona research is vital to developing an impactful initial marketing and sales approach. Cascade Insights is committed to serving the B2B tech industry, catering to a broad range of clients from well-established enterprise technology firms to innovative startups, and crafting customized strategies that address their specific challenges. By maintaining our exclusive focus on the B2B technology sector, we are able to deepen our expertise and enhance the effectiveness of the services we provide to our clients. This strategic approach not only boosts our clients' success but also reinforces our reputation as a leader in B2B market research and marketing services.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$45 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Primary Intelligence

Company Location

United States

Company Website

www.primary-intel.com/services-solutions/

Company Facts

Organization Name

Cascade Insights

Company Location

United States

Company Website

www.cascadeinsights.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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