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What is Primer?

Focusing account-based marketing (ABM) efforts on only a few channels can lead to ineffectiveness, but Primer streamlines targeting across various platforms such as Meta, Google, LinkedIn, email, and phone. This innovative tool empowers modern growth teams to transform target accounts into comprehensive cross-channel audiences efficiently. By converting your ideal customer profile or account list into a precise group of decision-makers, you can leverage these insights across all major platforms for maximum impact. With its synchronization features to Meta, Google, and LinkedIn achieving impressive match rates of 40-90%, you can also enhance these audiences by incorporating verified work emails and direct phone numbers for effective sales outreach. Unlike traditional approaches like LinkedIn or IP-targeting, Primer provides exceptional visibility, enabling you to monitor individual names, LinkedIn profile URLs, and job titles within your audience. Furthermore, you can evaluate the performance of your audiences in relation to the sales pipeline, allowing for data-driven decision-making and timely strategy adjustments to avoid diminishing returns. The platform not only facilitates the enrichment of current accounts but also supports the integration of new accounts and the addition of contacts with verified direct dial numbers into your Salesforce system, which ultimately streamlines marketing efforts. With these advanced functionalities, Primer significantly strengthens your ABM strategy, ensuring it is well-equipped for ongoing success and growth in an ever-evolving market landscape. Utilizing Primer can transform your marketing approach and drive better results for your business.

What is Kaspr?

In just a matter of seconds, you can obtain the contact details of your potential clients. Kaspr serves as a powerful growth hacking tool designed to fetch email addresses and phone numbers of prospects, enabling you to extract this information and seamlessly add it to your CRM. By streamlining your focus on vital tasks rather than hunting for information, you can significantly boost your sales. With the integration of LinkedIn, you can enhance your lead generation efforts by accessing all necessary contact details directly from prospects' LinkedIn profiles. These valuable insights can be conveniently saved to your CRM or dashboard for easy access. Kaspr equips you with all the essential information required to reach out to your prospects with just a single click. Additionally, the contacts can be exported directly to your CRM, and if you are utilizing a different CRM system, you have the option of exporting your contacts to a CSV file for easy reintegration. Kaspr also automatically enriches leads sourced from LinkedIn and SalesNavigator, allowing you to effortlessly filter your search for maximum efficiency. This tool not only saves you time but also enhances the accuracy of your outreach efforts.

Media

Media

Integrations Supported

LinkedIn
Airgap
Cargo
ChartHop
Facebook
Google Cloud Platform
Google Cloud Search
Meta Pixel
Nekton.ai
Pharow
Salesforce
SourceWhale
UserGems

Integrations Supported

LinkedIn
Airgap
Cargo
ChartHop
Facebook
Google Cloud Platform
Google Cloud Search
Meta Pixel
Nekton.ai
Pharow
Salesforce
SourceWhale
UserGems

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Pricing Information

30€ per user, per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Primer

Company Location

United States

Company Website

www.sayprimer.com

Company Facts

Organization Name

Kaspr

Date Founded

2018

Company Location

France

Company Website

kaspr.io

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Sales Acceleration

CPQ
Campaign Management
Dialer
Email Sequencing
Email Templates
Email Tracking
List Building
Meeting Scheduler
Predictive Analytics
Reporting
Sales Gamification
Sales Intelligence
Sales Workflow Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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