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What is Principle?
Transform Your Ideas into Reality by Crafting Outstanding Applications. Principle streamlines the creation of animated and interactive user interfaces, making it easier than ever to design engaging experiences. Whether you're mapping out the user journey for a multi-screen app or introducing new interactions and animations, Principle equips you with the tools to produce designs that captivate and impress. You can relish the experience of using Principle in its stylish dark mode while easily importing your designs from Figma. There are numerous projects to explore, ranging from simple animations to sophisticated interactions or full-fledged multi-screen apps. No matter your project’s scope, Principle has everything you need to bring your creative vision to life. The timeline feature allows for swift modifications, enabling you to perfect the bounce, ease, and impact of your animations. For those looking to innovate completely new interactions, Principle gives you the freedom to experiment without being limited by default transitions. Designing the navigation for a multi-screen application becomes a breeze, and once you’re finished, you’ll have a thorough overview of all your screens. With its user-friendly artboards, enchanting animations, and intuitive timeline, working with Principle is a delightful exploration of creativity. You'll discover that its capabilities not only fulfill your needs but also elevate your design experience, ensuring that every step of the process is both engaging and productive. Additionally, the supportive community and abundant resources available can further enhance your journey as a designer.
What is Maglr?
Maglr lets you create interactive content that stands out — from single-page assets like infographics and landing pages to rich editorial experiences like digital magazines, annual reports, and brochures. It's a design platform built for teams that want to go beyond what standard templates and static formats can offer.
The freeform canvas gives you pixel-perfect control over every element. Add video, animations, clicks and hovers to create scrollytelling experiences that capture attention. Import designs from Figma, embed external assets like data visualisations, maps, or animated graphics — and publish without writing a single line of code.
Every publication can be embedded directly into your website or published on your own domain. Integrate natively with HubSpot, Google Analytics, Zapier, and more. Built-in privacy-friendly analytics track how your content is being read, including engagement, scroll depth, and time per page.
Based in Breda, the Netherlands, Maglr works with marketing, design, editorial, and sales teams worldwide. Personal onboarding, an in-house design studio, and dedicated human support are included.
Integrations Supported
Adobe Marketo Engage
Bynder
Figma
Google Analytics
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Salesforce
Salesforce Marketing Cloud Account Engagement
Sketch
Integrations Supported
Adobe Marketo Engage
Bynder
Figma
Google Analytics
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Salesforce
Salesforce Marketing Cloud Account Engagement
Sketch
API Availability
Has API
API Availability
Has API
Pricing Information
$129 one-time fee
Free Trial Offered?
Free Version
Pricing Information
$200.00/month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Principle for Mac
Company Website
principleformac.com
Company Facts
Organization Name
Maglr
Date Founded
2006
Company Location
Netherlands
Company Website
www.maglr.com/
Categories and Features
Animation
Collaboration Tools
Customizable Branding
Drag & Drop
Media Library
Social Sharing
Templates
Text Overlay
Text to Video
Voice-Over
App Design
Change Management
Collaboration
Design Templates
Drag & Drop
Feature Library
Prototyping
Testing Management
Visual Interface
Graphic Design
Collaboration
Data Visualization
Filtering
Image Database
Image Editor
Templates
UX
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research
Categories and Features
Content Creation
Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Graphic Design
Collaboration
Data Visualization
Filtering
Image Database
Image Editor
Templates
Sales Content Management
Audio / Video Recording
Audio File Management
Branded Sales Content
Centralized Sales Content Repository
Collaboration Tools
Content Recommendations
Email Management
Engagement Analytics
Interaction Tracking
Personalization
Sales Partner Management
Sales Training / Onboarding
Video File Management
Sales Enablement
Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management