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What is Proclivity?

Participate in a secure marketplace designed for the buying and selling of exclusive data signals, enabling billions of digital transactions in the pharmaceutical and healthcare industries while safeguarding against data breaches and potential revenue loss. Utilize the largest programmatic healthcare advertising exchange to engage in real-time transactions with digital media, effectively reaching verified healthcare professionals (HCP) and direct-to-consumer (DTC) patients. By harnessing real-time market trading dynamics driven by interactions between verified physicians and patients across various medical conditions, you can significantly enhance your ability to predict and manage campaign performance, yield, and return on investment (ROI). In the healthcare sector, the ramifications of data leakage—defined as the unauthorized extraction and use of information for financial gain—can be especially severe, jeopardizing revenue streams and compromising consumer privacy. Therefore, maintaining data integrity is crucial for building trust in healthcare transactions, as the fallout from failing to do so can have extensive and harmful effects not just for businesses, but for patients as well. This level of vigilance is essential to foster a secure environment for all stakeholders involved.

What is Definitive Healthcare?

Access premier information and insights related to hospitals, healthcare professionals, and a spectrum of healthcare providers, supplemented by daily updates to guarantee precision. Our objective is to empower businesses operating within the healthcare sector to grow their enterprises and create innovative strategies for market success. The reasons behind our sustained leadership in healthcare commercial intelligence for over ten years are numerous and compelling. Utilizing advanced data science and artificial intelligence, we deliver thorough intelligence tailored to meet all your business needs. Healthcare commercial intelligence elucidates the complex web of data encompassing delivery systems, providers, insurers, patients, government bodies, and beyond, enabling you to identify the most appropriate individuals, opportunities, and organizations for your products. Introducing a new product to the healthcare market often presents challenges, as critical insights can be obscured within disparate data systems, making it difficult to achieve a unified understanding. This is precisely where healthcare commercial intelligence (HCI) comes into play, representing an innovative software category that clarifies the intricate data environment surrounding healthcare delivery. By utilizing HCI, businesses can not only improve their access to essential information but also refine their strategic decision-making processes, ultimately leading to better outcomes and enhanced competitiveness in the marketplace. With a commitment to continuous improvement and innovation, we remain dedicated to meeting the evolving needs of our clients in this dynamic field.

Media

Media

Integrations Supported

Integrations Supported

Monocl ExpertInsight
Service Center

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Custom Pricing

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Proclivity Media

Date Founded

2006

Company Location

United States

Company Website

www.proclivitysystems.com

Company Facts

Organization Name

Definitive Healthcare

Date Founded

2011

Company Location

United States

Company Website

www.definitivehc.com

Categories and Features

Referral

Campaign Management

Categories and Features

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