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What is Product Metrics?

Product Metrics is a cutting-edge platform optimized with AI capabilities, specifically tailored for Google Shopping and Performance Max campaigns, targeting e-commerce brands and performance marketing teams that manage advertising efforts at the individual product level. In contrast to traditional shopping campaigns that typically allocate budgets at the campaign or ad group level, profitability is actually determined at the product level, which often leads advertisers to mistakenly invest large portions of their budgets in items that yield little to no return. Industry studies have shown that a notable 30–40% of spending in Shopping campaigns ends up on underperforming products, largely due to the lack of effective tools that assist advertisers in segmenting and prioritizing their offerings based on true performance metrics and overall business significance. At the heart of the platform's capabilities is the Labelizer, a sophisticated segmentation tool that works in harmony with Google Ads and first-party data sources. By leveraging AI-driven insights, it thoroughly evaluates each product and classifies them into one of five unique performance categories, which equips advertisers to make better-informed decisions about their budget distribution. This forward-thinking strategy not only boosts operational efficiency but also significantly enhances return on investment for e-commerce companies, ultimately leading to more sustainable growth in a competitive marketplace. Furthermore, embracing such innovative technologies positions brands to adapt rapidly to market changes and consumer demands.

What is EDEE?

Monitor rollover amounts, establish tailored budgeting cycles, oversee campaigns, and automatically pause them when necessary, while also curbing spending when budgets surpass limits, all while keeping an eye on your key performance indicators and much more. Our system offers automated, real-time, and streamlined budget pacing reports designed to save you valuable time. You have the flexibility to define custom budget cycles or opt for monthly budgets for any duration, whether it's a one-time event or a recurring pattern. By tracking rollover amounts, the next budget cycle will be updated seamlessly. Enjoy a comprehensive dashboard that presents all clients and budgets in both graphical and tabular formats. You can easily delve into specific budgets to examine the associated campaigns and adjust their daily budgets as needed. Notifications via the platform and email will alert you to any potential pacing issues, allowing you to take timely corrective actions. We prioritize your preferences and won't confine you to a rigid workflow; instead, you can establish repeating cycles that cater to days, weeks, or months, and initiate monthly budgets starting on any day of the month, ensuring you have complete control over your financial management. This level of customization empowers you to manage your resources effectively and adapt to changing circumstances.

Media

No images available

Media

Integrations Supported

Facebook Ads
Google Ads
Google Shopping
Instagram Ads
Meta Ads

Integrations Supported

Facebook Ads
Google Ads
Google Shopping
Instagram Ads
Meta Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$10/month
Free Trial Offered?
Free Version

Pricing Information

$79 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Product Metrics

Date Founded

2021

Company Website

www.productmetrics.io

Company Facts

Organization Name

EDEE AI

Company Location

United Kingdom

Company Website

edee.ai/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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