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What is ProductLab?

We gather and analyze structured insights from a variety of unstructured sources, including receipts, digital accounts, paychecks, and emails, with the explicit consent of our engaged consumer community. Our well-regarded mobile applications facilitate a network of pre-screened consumer panelists who contribute transaction-related documents, which allows us to gather a wealth of data. The combination of our strong retention rates alongside rigorous vetting processes enables us to perform some of the most reliable longitudinal research available today. By leveraging advanced machine learning techniques, we transform this raw information into trustworthy structured datasets, ensuring 24/7 access for data science professionals through platforms like AWS, BigQuery, SnowFlake, and tailored data feeds. Our dedication to high standards is evident in our community, bolstered by proprietary systems that utilize technologies such as facial recognition and government ID verification. Furthermore, we continuously improve our operational workflows with machine learning, providing comprehensive training for our panelists to uphold exceptional data quality. This innovative method not only enhances our research capabilities but also builds trust among our community members, ultimately leading to an improved user experience that fosters lasting relationships. By prioritizing both accuracy and transparency, we position ourselves as a leader in the field of data-driven research.

What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

Media

Media

Integrations Supported

Acxiom InfoBase
Amazon Web Services (AWS)
Google Cloud BigQuery
OMI
Snowflake

Integrations Supported

Acxiom InfoBase
Amazon Web Services (AWS)
Google Cloud BigQuery
OMI
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ProductLab

Date Founded

2018

Company Location

United States

Company Website

productlab.ai/

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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