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What is ProductWind?

ProductWind is a unique influencer marketing platform tailored for enterprise brands, enabling them to swiftly introduce products into the online retail market by improving social media content, collecting user insights, optimizing search engine visibility, and enhancing exposure in online marketplaces. The platform supports marketers in discovering and partnering with influencers on major platforms like TikTok, Instagram, and YouTube, while also facilitating the creation of genuine user-generated content, gathering consumer reviews and endorsements, and boosting rankings and visibility on leading retailers such as Amazon and Walmart. With a managed-service model, ProductWind ensures that every campaign component—from strategic planning and influencer contracts to content creation and performance metrics—is meticulously organized to drive real sales increases rather than simply broadening reach. Additionally, the intuitive dashboard allows brands to effectively oversee influencer performance, monitor content development, evaluate review status, and analyze organic search metrics, enabling them to achieve first-page visibility in just weeks instead of enduring lengthy delays. By harnessing these extensive features, brands can markedly improve their online presence and sales performance, securing a competitive edge in an ever-evolving marketplace. Furthermore, ProductWind’s ability to adapt and refine strategies based on real-time data guarantees that brands remain agile and responsive to market trends and consumer preferences.

What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

Media

Media

Integrations Supported

Amazon
Instagram
Later Social
TikTok
Walmart
YouTube

Integrations Supported

Amazon
Instagram
Later Social
TikTok
Walmart
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ProductWind

Date Founded

2020

Company Location

United States

Company Website

www.productwind.com

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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