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What is Proem Sports?

Proem Sports emerges as an exceptional Customer Data Platform (CDP) tailored specifically for the sports industry. This cutting-edge platform empowers rights holders to unify various fan data sources into a comprehensive system. By leveraging Proem Sports, you can craft detailed individual fan profiles and develop highly targeted segments based on behavioral, transactional, and demographic information. This level of segmentation enables the execution of personalized marketing campaigns that genuinely connect with your fanbase, significantly enhancing engagement and nurturing loyalty. Moreover, our platform not only promotes interaction with the fan community but also supports the monetization of zero-party, first-party, and third-party data, thereby strengthening the bonds with your audience. With Proem Sports, you can: Effortlessly integrate and transform your fan data into actionable strategies. Create engaging experiences that elevate fan interaction. Build a brand identity that resonates with both fans and partners alike. Additionally, our tools facilitate ongoing optimization of your marketing strategies, guaranteeing consistent growth and sustained engagement over the long term. This comprehensive approach fosters an environment where both the organization and the fans can thrive together.

What is Experian Mosaic?

Consumers possess distinct preferences, and they anticipate that brands will acknowledge and cater to these needs. To forge meaningful connections with consumers and surpass the competition, marketers must prioritize reaching the right audience with compelling messages designed to engage rather than just inform. Implementing a data-driven strategy that goes beyond basic demographic information to include behavioral, lifestyle, and attitudinal insights enables successful marketers to cultivate stronger relationships with their target demographic. The user-friendly Mosaic® USA consumer segmentation tool from Experian, which evaluates 126 million households and incorporates 650 lifestyle and interest factors, allows marketers to effectively pinpoint and connect with their desired audience on a personal scale. By segmenting the U.S. market into 19 overarching categories and 71 specialized types, Mosaic provides essential insights that assist in forecasting the behaviors, attitudes, and preferences of the most valuable customers. This strategic approach empowers marketers to customize their communication through preferred channels, ensuring that their messaging resonates deeply and fosters enduring relationships with consumers. Ultimately, leveraging such extensive data not only enhances brand loyalty and customer satisfaction but also paves the way for sustained business growth in an ever-competitive market. By continuously analyzing and adapting to consumer needs, brands can maintain relevance and thrive in the long run.

Media

No images available

Media

Integrations Supported

Consumer View

Integrations Supported

Consumer View

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Proem Sports

Date Founded

2017

Company Location

Singapore

Company Website

www.proemsports.com

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing-services/mosaic

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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