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What is Profound?

Profound is an AI-driven marketing platform designed to help brands adapt to the rise of AI-powered search and recommendation systems. As more consumers rely on AI assistants to discover products and services, Profound helps companies ensure their brand appears in those AI-generated recommendations. The platform analyzes large volumes of AI search prompts to reveal what consumers are asking about products, services, and brands. These insights help marketers develop strategies that align with real demand in AI search environments. Profound also provides tools that monitor how AI systems interpret and represent a company’s brand across different platforms. Marketers can see how their website and content are crawled, indexed, and referenced by AI engines such as ChatGPT, Gemini, Claude, and Perplexity. The platform includes autonomous marketing agents that assist with tasks like content generation, demand generation campaigns, and brand communication strategies. These agents help marketing teams scale their efforts without significantly increasing workload. Profound also provides analytics dashboards that track brand visibility and performance within AI-driven search results. With these capabilities, companies can better understand how AI platforms influence product discovery and purchasing decisions. By combining demand insights, automated marketing tools, and AI search analytics, Profound helps brands remain competitive in the evolving landscape of AI-powered consumer discovery.

What is AiRR?

The AiRR Score acts as an unbiased tool designed to evaluate the visibility of AI searches, which is often termed Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). To calculate this score, AiRR employs thousands of standardized, unpersonalized queries aimed at AI models including ChatGPT, Gemini, Claude, and Perplexity, while examining brand visibility through a distinct framework known as the 4P: Perception, Persistence, Presence, and Prestige. This comprehensive assessment yields a composite AiRR Score that ranges from 0 to 100, with results provided distinctly for each engine and persona to maintain transparency without merging the outcomes. Unlike other platforms that both assess brand performance and provide optimization solutions, AiRR is dedicated purely to measurement, thereby creating a neutral and trustworthy benchmark for boards, investors, and potential buyers. Furthermore, the Persona AiRR Drift metric evaluates the variations in visibility when viewed through a specific ideal customer profile compared to a general prompt. Established in 2025 by Steven Perlman, AI Reach Rank Inc. is based in New York and is leading the charge in AI visibility evaluation. This pioneering method not only deepens the comprehension of brand positioning but also delivers practical insights that assist businesses as they navigate the intricacies of AI-centric markets. By focusing on these critical aspects, AiRR empowers organizations to fine-tune their strategies in real-time, ultimately enhancing their competitive edge in a rapidly evolving landscape.

Media

Media

Integrations Supported

ChatGPT
Claude
Gemini
Perplexity
Amazon Rufus
Gemini 1.5 Flash
Gemini 1.5 Pro
Gemini 2.0
Gemini 2.0 Flash
Gemini Enterprise
Gemini Nano
Gemini Pro
Google AI Overviews
Google AI Plus
Microsoft Copilot
Monk
OpenAI

Integrations Supported

ChatGPT
Claude
Gemini
Perplexity
Amazon Rufus
Gemini 1.5 Flash
Gemini 1.5 Pro
Gemini 2.0
Gemini 2.0 Flash
Gemini Enterprise
Gemini Nano
Gemini Pro
Google AI Overviews
Google AI Plus
Microsoft Copilot
Monk
OpenAI

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Profound

Date Founded

2024

Company Location

United States

Company Website

www.tryprofound.com

Company Facts

Organization Name

AI Reach Rank Inc.

Date Founded

2025

Company Location

United States

Company Website

airrscore.com

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