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What is Prophecy?

Prophecy is an enterprise AI platform for agentic data preparation and analysis that enables organizations to automate complex data workflows through intelligent AI agents. Built to support business users, analysts, and data teams, the platform allows users to describe business questions in natural language while AI agents generate the required data preparation pipelines, transformations, and analytical outputs automatically. Unlike traditional data preparation tools that rely heavily on manual workflow creation, Prophecy uses specialized AI agents to design, optimize, and execute visual workflows that can be inspected, refined, and validated before deployment. The platform operates seamlessly with cloud data environments such as Databricks, Snowflake, and BigQuery, ensuring organizations can leverage existing infrastructure while maintaining governance and security standards. Prophecy’s visual workflow environment provides complete transparency into how data is joined, filtered, transformed, segmented, and analyzed, allowing users to trust and verify results. Once workflows are validated, they can be deployed as high-performance production code that runs at enterprise scale while supporting monitoring, scheduling, and lifecycle management. The platform combines AI-driven automation with visual design principles, making advanced data engineering capabilities accessible to non-technical users while still meeting enterprise requirements. Business teams can use Prophecy to accelerate marketing analysis, financial reporting, talent acquisition analytics, product usage analysis, forecasting, and many other data-intensive processes. By reducing dependence on centralized data engineering resources, organizations can eliminate workflow bottlenecks and empower more users to work directly with data.

What is Dataform?

Dataform offers a robust platform designed for data analysts and engineers to efficiently create and manage scalable data transformation workflows in BigQuery, utilizing only SQL within a unified interface. Its open-source core language enables teams to define table schemas, handle dependencies, add column descriptions, and implement data quality checks all in one collaborative code repository, while also following software development best practices, including version control, multiple environments, testing strategies, and thorough documentation. A fully managed, serverless orchestration layer adeptly manages workflow dependencies, tracks data lineage, and executes SQL pipelines either on demand or according to a schedule through various tools such as Cloud Composer, Workflows, BigQuery Studio, or third-party services. Within the web-based development environment, users benefit from instant error alerts, the ability to visualize their dependency graphs, seamless integration with GitHub or GitLab for version control and peer reviews, and the capability to launch high-quality production pipelines in mere minutes without leaving BigQuery Studio. This streamlined approach not only expedites the development workflow but also fosters improved collaboration among team members, ultimately leading to more efficient project execution and higher-quality outcomes. By integrating these features, Dataform empowers teams to enhance their data processing capabilities while maintaining a focus on continuous improvement and innovation.

Media

Media

Integrations Supported

Google Cloud BigQuery
Amazon EMR
Amazon Web Services (AWS)
Apache Airflow
Apache Spark
Azure Databricks
Claude Code
Cloudera
Databricks
Git
GitHub
GitLab
Google Cloud Managed Service for Apache Airflow
Google Cloud Platform
Microsoft Azure
SQL
Snowflake

Integrations Supported

Google Cloud BigQuery
Amazon EMR
Amazon Web Services (AWS)
Apache Airflow
Apache Spark
Azure Databricks
Claude Code
Cloudera
Databricks
Git
GitHub
GitLab
Google Cloud Managed Service for Apache Airflow
Google Cloud Platform
Microsoft Azure
SQL
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

$150/user/month
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Prophecy.ai

Date Founded

2017

Company Location

United States

Company Website

www.prophecy.ai/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

cloud.google.com/dataform

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Preparation

Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Categories and Features

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