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What is Prowly?

Prowly serves as a public relations management tool tailored for professionals aiming to boost their organic visibility and storytelling capabilities via earned media. It offers a range of features, including contact discovery, pitch creation, detailed engagement analytics, media monitoring, and client reporting, all while merging creativity with technology relevant to the industry. The platform stands out through its personalized features, tailored recommendations, and practical insights derived from solid data. Furthermore, Prowly emphasizes outstanding customer service, ensuring that we fully comprehend and cater to the distinct needs of each client we serve. This dedication to client satisfaction sets Prowly apart as a leader in the PR management space.

What is Mira?

Mira functions as the AI assistant on the Meltwater platform, tailored for teams in public relations, communications, and marketing. Users can ask questions about media coverage, social conversations, audience insights, competitor analysis, and market trends to receive informed answers based on Meltwater’s extensive monitoring and intelligence capabilities. With a keen ability to summarize media coverage, Mira emphasizes significant themes and shifts in sentiment, helping users identify emerging narratives while facilitating the generation of reports or briefings that include source links. Moreover, Mira Studio provides support for reusable AI research workflows, and Mira Companion enhances various Meltwater products with useful features. In addition, Mira integrates effortlessly with collaboration and AI tools such as Microsoft Teams, Microsoft 365, Slack, Claude, and ChatGPT through Meltwater’s MCP server, which enhances its functionality. Developers are equipped with an API that allows for customized integrations, enabling users to personalize their experience according to their unique requirements. The availability of features and data is dependent on the specific Meltwater subscription and activated modules, thus providing a tailored approach to media intelligence that caters to diverse organizational needs. This flexibility ensures that teams can leverage the full potential of Meltwater’s offerings to suit their unique workflows and objectives.

Media

Media

Integrations Supported

Google Analytics
Instagram
X (Twitter)

Integrations Supported

ChatGPT
Claude
Claude Duet
Claude for Legal
Meltwater
Microsoft 365
Microsoft Teams
Model Context Protocol (MCP)
Slack

API Availability

API Availability

Has API

Pricing Information

$258
For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month
- Track 10,000 online media mentions per month
- Create 1 online newsroom
- Live chat support
- AI Assistant
Free Trial Offered?

Pricing Information

$10,000/year
Mira AI is included in Meltwater’s Starter plan, with advanced capabilities in Pro, Enterprise, and Agency tiers. Starter has an indicative starting price of $10,000 USD/year; final pricing is scoped to selected products, coverage, usage, and contract terms. Most agreements are annual with a 12-month minimum. Complex integrations, data imports, or multi-region setups may incur a one-time onboarding fee.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Prowly

Date Founded

2013

Company Location

Poland

Company Website

prowly.com

Company Facts

Organization Name

Meltwater

Date Founded

2001

Company Location

United States

Company Website

www.meltwater.com/en/ai

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Social Media Monitoring

Online Newsroom

Not specified

PR Analytics

Not specified

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Categories and Features

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