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What is ProxiPass?
Customized mobile passes equipped with proximity features are accessible on both Android and iOS platforms, removing the necessity for a standalone mobile app. As customers approach your establishment, they can receive personalized promotions, and you have the ability to modify these alerts in real-time. This innovative system leverages rich native mobile content, surpassing the limitations of basic SMS communications. For customers redeeming coupons and loyalty passes in-store, our complimentary iOS app is available for your convenience. Through the loyalty program, you can assign a flexible number of points for each redemption, such as granting 1 point for every dollar spent. When customers present their QR code, the pass ID along with the date and location of the transaction will be automatically recorded in your analytics dashboard. Moreover, to associate each redemption with a particular employee, the app can be configured to require a valid PIN before processing a pass, with the functionality to create and remove these PINs through your web interface. This detailed system not only enhances tracking and management of customer engagements but also significantly improves the overall user experience by making the process more seamless and efficient. By incorporating these features, businesses can foster stronger customer relationships and drive loyalty more effectively.
What is Gravy Analytics?
Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.
Integrations Supported
Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk
Integrations Supported
Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk
API Availability
Has API
API Availability
Has API
Pricing Information
$99 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Sophatar Inc
Date Founded
2014
Company Location
United States
Company Website
www.sophatar.com/products/proxipass/
Company Facts
Organization Name
Gravy Analytics
Company Location
United States
Company Website
gravyanalytics.com
Categories and Features
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi
Categories and Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
People Counting
API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring