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What is Proximic by Comscore?
Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.
What is AdReady+?
AdReady+ provides our industry experts with an advanced media planning solution that is essential for executing campaigns that reflect the distinctive Digital Remedy essence. This all-encompassing ad-tech platform simplifies the complete journey of a campaign, starting from the request for proposal (RFP) and planning stages, moving through insertion order (IO) management and trafficking, and concluding with detailed reporting and renewal processes. The innovative technology within this platform fosters efficiencies that would otherwise be unattainable, driving us to create a revolutionary system that enables our teams to connect effortlessly with over 100 vendors with just a single click. The dashboard functionalities of the AdReady Platform are indispensable; they offer extensive customization options and a variety of data visualizations, making performance assessment against key performance indicators (KPIs) more straightforward than ever. When crafting a media plan, the initial focus is on defining device distribution, target types, desired audiences, and the strategies that will be utilized, all of which are vital for successful campaign execution. Ultimately, the powerful resources available in AdReady+ not only increase our operational productivity but also equip our teams to make well-informed decisions throughout the entire media planning continuum, thereby enhancing overall campaign effectiveness. This synergy between technology and strategy ensures that we are always at the forefront of delivering impactful marketing solutions.
Integrations Supported
Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Neustar Localeze
Nexxen
Oracle Cloud Infrastructure
Integrations Supported
Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Neustar Localeze
Nexxen
Oracle Cloud Infrastructure
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Comscore
Date Founded
1999
Company Location
United States
Company Website
www.proximic.com/home
Company Facts
Organization Name
Digital Remedy
Date Founded
2000
Company Location
United States
Company Website
www.digitalremedy.com/platform/