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What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is Bleesk?

We develop bespoke proximity applications that can be launched on both the App Store and Google Play in just 14 days. This swift deployment enables businesses to attract new customers and elevate the overall in-store experience. Our applications deliver tailored and context-sensitive promotions, while also incentivizing customers with coupons for their purchases or visits. Our comprehensive white-label solution encompasses a native mobile application for both iOS and Android platforms, integrated with dependable proximity technology that can be offered to your clients. We take care of the entire lifecycle of the apps, including development, maintenance, and management of the content system and platform itself. Furthermore, we oversee all technical elements, from development and app submission to updates and the introduction of new features. Our platform is equipped with essential tools that support customer acquisition, as well as innovative features that enhance customer engagement and foster loyalty. We pride ourselves on being the only all-inclusive plug-and-play proximity marketing platform that provides an App, CMS, SDK, and API. Additionally, you have the flexibility to modify your monthly fees based on the features you choose to utilize, ensuring a tailored and economical solution. Ultimately, we aim to empower businesses to excel in the dynamic environment of proximity marketing, helping them stay competitive and relevant in their industries. Our commitment to innovation ensures that we continue to meet the evolving needs of our clients.

Media

Media

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Xandr

Integrations Supported

Facebook Ads
Google Ads
Meta Ads
Meta Pixel

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

Bleesk

Company Location

Belgium

Company Website

bleesk.com

Categories and Features

Media Planning

Not specified

Categories and Features

App Makers

Not specified

No-Code Development

Not specified

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