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What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is GateKeeper Client?

The Client application proficiently oversees user authentication, authorization, and login procedures across various computers and websites, ensuring devices remain secure by automatically locking when users step away. With the GateKeeper's proximity-based access control system, IT administrators gain significant advantages in both ease of use and robust security measures. This innovative system uses wireless proximity authentication, employing a machine-learning algorithm to precisely identify token presence. Effortless synchronization of users, passwords, keys, and access protocols facilitates integration with the GateKeeper Vault and supports on-demand one-time passwords (OTPs). The auto-lock functionality effectively mitigates potential cybersecurity risks by addressing previously overlooked vulnerabilities. By harnessing advanced proximity-based authentication, the application guarantees that both computers and websites are safeguarded based on real-time detection of presence, thereby doing away with outdated timeout policies. In addition, GateKeeper bolsters security by implementing two-factor authentication, which combines a secret PIN with token proximity, thereby enhancing protection while simplifying the login process for users. This forward-thinking approach to security fosters a more efficient and user-centric environment, enabling individuals to manage their digital identities seamlessly while maintaining high safety standards. Ultimately, the integration of these features exemplifies a modern solution to security challenges faced in the digital age.

Media

Media

Integrations Supported

Acast
Active Directory
Adform
Adobe Acrobat
Basis DSP
Eyeota
GateKeeper Password Manager
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

Acast
Active Directory
Adform
Adobe Acrobat
Basis DSP
Eyeota
GateKeeper Password Manager
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$3 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

Untethered Labs, Inc.

Date Founded

2015

Company Location

United States

Company Website

gkaccess.com/products/gatekeeper-client/

Categories and Features

Categories and Features

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