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What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

What is IPONWEB?

IPONWEB tackles the complex challenges involved in building large-scale, real-time advertising systems. Our specialization is in efficiently managing the rigorous demands of immediate decision-making, optimizing yield, refining algorithms, processing vast amounts of data, and utilizing machine learning technologies to effectively solve business problems. We have implemented our proprietary technology to develop over 150 customized platforms for various leading industry figures across the globe. With unparalleled experience, solid delivery and support frameworks, and a track record of technology success, we deliver substantial value to our clients. The MediaGrid represents an innovative solution for supply curation and management, bridging the gap between programmatic buyers and sellers. This new application layer enriches IPONWEB's extensive programmatic infrastructure, reinstating buyers as pivotal players in the programmatic supply chain while promoting data science activation, ensuring transparency in supply paths, and streamlining deal management and activation processes. By harnessing our cutting-edge technologies, we enable our clients to make well-informed choices in a rapidly changing digital environment, ultimately positioning them for success. In this dynamic landscape, our commitment to innovation and excellence remains unwavering.

Media

Media

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Company Facts

Organization Name

IPONWEB

Date Founded

2000

Company Location

United Kingdom

Company Website

www.iponweb.com

Categories and Features

Media Planning

Not specified

Categories and Features

Advertising

Not specified

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