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Ratings and Reviews 0 Ratings
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What is Proximic by Comscore?
Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.
What is Peach?
Peach enables video advertisements to reach audiences across television, on-demand services, digital platforms, and agencies in over 150 countries, streamlining your advertising process by automating and optimizing ad delivery every hour of the day. Just upload your ad, enter a few essential details, and watch the entire process unfold seamlessly. Peach adeptly handles complex workflows while revitalizing the creative industry. Collaboration is simplified, allowing you to easily synchronize your content with media strategies for launching advertising campaigns. Finding the right ads becomes effortless, as they are perfectly positioned and ready for deployment, eliminating tedious file searches. Automatic format conversion guarantees that ads are tailored for each channel, media owner, and platform. You can experience exceptional quality with broadcast-grade transcoding from original files, along with immediate quality evaluations to prevent rejection. Advertisements can be distributed from a single platform, securely sending them to television, social media, online channels, ad servers, and more, thus alleviating the need for constant emails or multiple logins. Enjoy full visibility with real-time insights into the status and whereabouts of every ad throughout the entire campaign process. Moreover, Peach is designed with a forward-thinking approach to programmatic advertising, ensuring that you stay ahead of technological trends. This innovative platform allows you to concentrate on creative aspects while effectively managing your advertising requirements, offering a comprehensive solution for modern marketing challenges. Additionally, Peach’s user-friendly interface ensures that even those new to digital advertising can navigate the process with ease.
Integrations Supported
Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Neustar Localeze
Nexxen
Oracle Cloud Infrastructure
Integrations Supported
Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Neustar Localeze
Nexxen
Oracle Cloud Infrastructure
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Comscore
Date Founded
1999
Company Location
United States
Company Website
www.proximic.com/home
Company Facts
Organization Name
Peach
Date Founded
1996
Company Location
United Kingdom
Company Website
www.peachvideo.com/en-gb/
Categories and Features
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization